Online Book Marketing: Creating Relationships is Imperative
Online the biggest and most advantageous tool a bookseller or business can have is their own quality website. Even before you start writing, it is imperative to picture your target audience in your mind, as this will help in the successful promotion of your book.
Online the biggest and most advantageous tool a bookseller or business can have is their own quality website. Your website acts as your virtual store front and sales force all in one place.
You can then use this website and the internet to do your online book marketing and find out if your product is good enough to sell repeatedly.
If there are forums centered on the topic of your book you should seriously consider becoming a member of those forums, where although you can't promote your book outright, you can append your signature and web address to the end of your postings and emails. Online forums are potent grounds for traffic which is targeted to your particular book, mainly because of their clearly defined themes and topics.
If you want to stand out from the crowd you should consider producing quality graphics, not the stock templates that most authors use for their websites. Never do the basic promotion of having a third party write a press release, then sending it to the local paper on your behalf, you can do much better by writing it yourself.
After all nobody know's your product as well as you do they? Basically never do anything traditional, which is what many self publishing houses advise you to do when it comes down to the Nitty Gritty of marketing your own book online.
The real key is to figure out for yourself the best ways to reach your Niche Target Market? A particular Niche of people who are willing to pay for the information in your book. It is most important to keep this target information in mind as you write your book. Get your hands on the right Target Niche Information and start shifting more books from your endeavours than you can ever imagine.
Consider doing article marketing and make sure that your article is jam-packed with more high-quality information than any other article on the subject of your book, but without referring to it or your website in any way until you get to the resource box. (This is then your chance to do your promotion, so make a first class job of it and you will always reap the rewards of your efforts.)
Write articles centred around the aspects of your website's theme and submit those articles to the major article directories. Just by doing so you will rapidly see a pickup in traffic to your website.
Always make for yourself an introductory list to writing a business plan. There are a wide range of books available on business plan writing and it could be worth your while getting hold of one or two.
Even before you start writing, it is imperative to picture your target audience in your mind, as this will help in the successful promotion of your book. It is extremely important to identify the target audience that you are considering writing the book for, long before starting to write the book, because trying to find a Niche Market or specific reader for your book after it's completion would be a serious challenge. Make sure your manner of writing is simple to follow and flows nicely, just like the spoken word.
You will start to see your book sales begin to pick up quite rapidly if you have followed the advice above, but once they have peaked and started to slowly decline it is time to make plans for moving onto your next product or book, whilst still continuing to promote your previous one. This will then keep your name or Niche up to date in the minds of your target audience.
Remember to always keep the momentum going if you want your online success to keep on running just like a river.
If you have already published your first book and haven't carried out any of your own promotion and marketing, with the harsh realization that you are getting nowhere unless you put in a significant change, then your career will most certainly end just as quickly as it began.
Therefore you should make it imperative to start creating trusted relationships right away. Once you establish those relationships keep building on them, in order to gain the support and credibility you will be requiring in the future months and years of your online and ebook publishing career.
That is why using a quality website for either your own or affiliate eBook marketing is a total necessity. The glut of newly released eBooks is what drives the need for proper book and eBook marketing, along with the average bookstore which nowadays that keeps much less stock, relying very heavily on the WWW to generate more and more of its sales.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Thirsty for more knowledge? Dave Robus provides information on how to profit from New Books and Old Books at Old Books Make Money where he covers ebook creation from old books in a simple step by step process. On his blog Dave also gives regular free hints and tips on Niche Market Research, to find the best selling idea's for you to put into practice and achieve high income's by taking Public Domain items for re-creation into high value products.