Jenny Simpson

Online product Photography - why you should take note.

Brochure product photography or pack shots as they are known in the industry can tell a thousand words. So how do you tell you have got the right product photographer?

It is important to get an experienced product photographer – one who has captured many other product pictures therefore they will understand how to capture the excitement of your products.

Let the photographer know in advance what you would like to convey your images and what your target audience is.  

When choosing an online product photographer they may look at choosing someone who has won awards for their work such as Gilbert Johnston, Three times North East Press Photographer of the Year, twice highly commended for his work. It's your online shop and it’s your online business so make sure the photographer captures what you want. .

Even the slightest movement while taking a picture will cause blurriness, so it is vital that you use a tripod.  The closer you get to an object the more obvious the blur becomes. Even an inexpensive tripod will make a big difference in the sharpness of your images and if you are shooting inside and are having difficulty with the lighting use halogen rather than tungsten lights.

Good clear photos and from a few different angles sell products. Whether customers are on your home page or on your product pages, showing clear, multi angle pictures of your products can convert visitors into customers which can never be a bad thing.

All photographers have their own style therefore it’s important to consider this. A good north east product photographer  should have the ability to really capture the mood, emotion and feeling of your products. If you want candid shots then go for a product photographer who has previously captured somebody off guard well, if you want your customers to feel at ease choose someone who’s personality blends with that of your online shop.

In order to ensure your Professional Product Pictures for your North East Business  are sharp, make sure you know how to focus your camera and get close up to the image.  Most digital cameras are designed to focus on large objects but have difficulty on smaller ones.

What has become clear to me is that the difference between photos that are taken by professionals and amateurs is the sharpness, lighting and positioning. One final tip I would recommend is: take lots of pictures. Digital cameras take unlimited pictures as long as you have enough memory so just keep snapping away.

If this all sounds a bit time consuming or would like more advice visit Gilbert Johnston photography website.

Article Tags: Online Product, Product Photographer, North East

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