Utilizing opt-in email marketing is vital to any internet based business. Even for a small venture such as a niche marketing site, an opt-in list can make a world of difference and also add extra cash for your pocket.
An opt-in list allows for a company to advertise their products and services via an e-mail. With an opt-in e-mail list,
a site and a subscriber agrees to sending and receiving a newsletter from your business. Through this, you can keep your subscribers informed of what is currently available on your site as well as whatever is coming out.
And because there is mutual consent between the two parties, any e-mail sent to the list is not considered as spam e-mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.
It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get. Here are five ways to make money using opt-in email marketing
1) Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.
2) Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.
3) Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.
4) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.
5) Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.
Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but of you provide a good newsletter or promotional material, you will see your list build up and grow. You can also achieve this by having good content on your site.
If people like what they see and read on your site, then they surely would want more. Including Newsletters with your opt-in email marketing campaign would be a way to attract them back to your site. A little teaser or appetizer if you will.
