Here are 6 outstanding suggestions to help you with your Pinterest business marketing ...
You'll notice that you're given several boards to help you get started when you create a Pinterest account. Each board has a theme, such as "Products I Love" and "Books Worth Reading." If you are using Pinterest to market your business, you'll want to build boards that are relevant to your offerings and message.
Building boards is easy. On your home screen, just click "Add" then click "Create a Board." From there you can name your board, dictate and select a category who can pin to the board.
Here are 6 awesome techniques to help you with your Pinterest business marketing ...
1) Naming Your Boards
Put some thought into your board names. An interesting name will encourage visitors to explore your board, and targeted keywords will help with SEO. Incorporate these two elements to come up with the most effective board names.
2) Fitting Categories
Decide on an appropriate category. The categories are pretty straightforward, so this shouldn't be too difficult. The important thing is to remember to choose one. If you set up a new board as you're making a pin, you are not asked to choose a category, and you may not remember to go back and do this later. Then your board will not show up for users when they browse the site by category, and you could miss out on visitors.
3) Descriptions
Be sure you add a description. The board description is often neglected by other marketers, but it's a perfect opportunity to develop interest and push your keywords.
4) Maintain Order
Reorganize your boards as needed. You can put your boards in any order you like, so place those that you want to feature first. Remember that those that are above the fold will get more visits than those that visitors must scroll to see.
5) Board Covers
Choose board covers wisely. Each board has one photo that is featured as its cover. You can modify the cover whenever by hovering over the board and clicking "Edit Board Cover." From there you can pick any photo from the board. Select one that will make visitors want to see more.
6) Draw Attention
Build boards that will stand out. Think about what you can do for Pinterest users, not what they can do for you. Themes that are entertaining or useful will attract the most visitors. Instead of just creating a glorified catalog or advertisement, design boards that feature information or advice that relates to your market. Make them smile, have fun, and think.
You cannot develop a good Pinterest business marketing campaign without great boards. Concentrate on coming up with fun, attractive or helpful themes, and your viewers will eagerly await your pins.
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