Here in this short but sweet Pinterest marketing guide, I go over 5 ways that you can take advantage of the power of Pinterest for your business.
Launched in 2010, Pinterest is just one of the world's quickest growing social networking sites. Its concept is simple-- members create groups of images according to themes of their choosing, and other members can view, "like" or "repin" these images to their own boards.
As you might imagine, the site's ease of use and rapid growth have made it a highly potent tool for Internet marketers. Within this short but sweet Pinterest marketing guide, I look at 5 ways that you can use the power of Pinterest for your business.
1) Show and Tell
Show off your products. Pinterest is well suited to products that look great, like home, clothing and food furnishings. Simply posting photos of them can work if your business offers such products. Less visually attractive products can also be highlighted; it just takes a little more thought. Perhaps you could show your product in action, or show before and after photos to illustrate its effects.
2) The Back-Stage Pass
Take them behind the scenes. Whether you are a service provider or a producer of tangible goods, you can use Pinterest to connect with your audience by offering them a glimpse of what happens behind the scenes in your business. You don't have to divulge proprietary knowledge-- just show them enough to make them feel like an insider.
3) Laughter: Still the Best Medicine
Make them laugh. Comical pictures have a tendency to go viral, so why not use that to your advantage? Try posting funny photos that include your products, and link to the product page in the caption. Or just post up something funny that is somewhat connected to your business and link to an appropriate page on your site. People will appreciate the fact that you are doing something beyond blatant promotion, and they will thank you by following your brand.
4) Be Quotable
Beautiful pictures with interesting or inspirational quotes also succeed on Pinterest, and they're simple to make with photo editing software or online meme generators. Find a famous quote that relates well to your business philosophy, and make sure that you credit the source. Or make up a quote of your very own.
5) Share the Love
Always remember to repin. If you want users to share your pins, you will need to share several of theirs as well. Look for pins that include your products or relate to your business in some way, and build a board on which to share them. Members will be notified when you repin their pins, and they may choose to visit and/or follow your boards.
Pinterest is free to use, and it's a powerful way to get your products and message in front of your audience. Why not register, follow this simple Pinterest marketing guide, and see what it can do for your business?
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