Launching a product can be an arduous and difficult task, especially in competitive markets. Thankfully, there is a step-by-step product launch formula that you can follow to ensure success and beat out your competition. A good plan can mean the difference between a hugely successful campaign, or a complete failure.
Launching a product can be an arduous and difficult task, especially in competitive markets. Thankfully, there is a step-by-step product launch formula that you can follow to ensure success and beat out your competition. A good plan can mean the difference between a hugely successful campaign, or a complete failure.
Follow these simple steps to instantly increase your chances of a successful launch.
1) Buzz Marketing.
Well before your product even goes live, you need to create some "buzz" for it. Create anticipation and scarcity with your marketing efforts to get people talking about your product and the launch in their favourite online forums. The more exposure you can generate, the more chance you have of being successful. This is just like the big film studios who throw out "teasers" months before a movie is even released. You want the public to be aware that your product launch is imminent and get them salivating at the prospect. Get this step right and you can literally guarantee yourself a bigger payday when it comes to finally release.
2) Get All The Pieces In Place.
It's no good having a huge pre-launch and followup if your ordering process is not working correctly. Make sure to test every single element of the sales process to ensure that there are no hiccups on launch day. The last thing you want to do is have people beating down the door to pay you, but have your merchant account suspended, or your salesletter incomplete.
3) Find The Right Partners.
If you can find joint venture partners to help you launch the product your chances of success are greatly increased. You can leverage the efforts of others to drive many more prospects to your sales page and multiply the amount of income that you generate. Even if you pay them a percentage of the profits, you will undoubtedly end up financially better than you would from your own efforts alone.
4) Social Proof
Find people who are willing to test out your product for free in return for feedback. Get them to submit testimonials in audio or video format and use this as part of your sales process. People respond to positive comments from other like-minded people so testimonials are essential to creating trust and credibility with your prospects.
5) Prepare For Lift Off!
Launch day is when it all happens. Double check that you have everything in place and make sure to contact your partners ahead of the launch to make sure they stick to their commitments. Offer to help them in any way you can to make sure that everything goes smoothly. Try and set aside the entire day to monitor how things are going and be prepared to fix any problems that may occur along the way.
A product launch can be extremely gratifying (financially and otherwise) but without a solid plan, you will ultimately end up short of your goal. Take these simple steps and apply them to your own sales process and you are almost certain to increase your bottom line profits every single time.
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