Bill Rice

Promoting Your Business, Tangible Promotional Items Still Have Big Impact

Promoting your business in down times can yield big results. Promotional products could be just the right marketing angle.

Every wanted that magical 24/7 marketing and sales solution? Promotional gift items can ensure you are in the hands or on the desk of the customer at just the "right" time for a sale.

Swag--t-shirts, coffee mugs, pens, and stress balls--these were the hallmarks of better times and glitzy Las Vegas conferences. Is that all gone in these tough economic times? Not at all. In fact, a smart promotional items campaign is likely to have even bigger results than ever before.

A promotional item strategy sends a strong, positive message in a down market. And that little bet of thought can send you big returns in customer loyalty, referrals, and repeat business.

They Say Thank-You

Nothing says thank-you better than a personal gift. In a world where everything is digital--even (Facebook) gifts--it is nice to receive a real memento delivered by hand or old-fashioned mail. The growing overuse of email and social networking for personal communication will make your simple gift stand out.

Promotional gifts have to added advantage of reinforcing that thank-you every time anyone happens to get a glimpse at your logo--client or potential referral.

They Show Strength

Everyone is looking for stability in their vendors and partners. Promotional gift items registers a powerful personal message, "I am here and ready to help you succeed." When others are cutting back on services and increasing fees your gift shows them that you are still able work towards their goals at full capacity.

It can also remind a past client or one that has moved on to a new opportunity, "Hey, we are still here and can support you again!"

In addition to simply showing your clients and prospects that your are still around, it demonstrates a marketing effort that is at full-speed. And, nothing attracts customers and assures clients like a partner running at full speed in this economy.

They are Fun!

Never underestimate the impact of fun. Want to make a buzz in a new customer's office--send a box full of branded stress balls or pens. Imagine a customer taking out tough economic stress on one of your branded stress balls--now your brand is associated with relief, not the stress.

Promotional items are a fun and useful way to build a brand and relationship in the mind of your customers and prospects, without direct engagement. A simple stress ball or unique pen can spark conversation and thoughts about your solution at just the "right" time.

These promotional items can increase your opportunities with clients and prospects. All the while adding a little fun back into your market.

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