People everywhere are becoming a part of a world culture and this culture encourages consumerist tendencies like never before. People everywhere are conscious of their appearance and their possessions.
And all of this, they do in an effort to try and fit in and be a part of the new elite community that is conscious of the latest trends and the fashion quotient of every product. With these tendencies on the rise there has been a subsequent proliferation of the retail industry and this growth has managed leaps and bounds in its stride. Now, the trend is catching up to a different market place, one where traditional marketing and retailing is being redefined and revolutionizing the customer relationship. The e-commerce quotient of the retail sector has seen considerable growth even in just the last quarter of 2012. The convenience of shopping online and the wide presence of suppliers offering products and services at subsidized rates have seen a huge fan following through increased number of participatory consumers who frequent these sites.
Pepperfry is one of these e-commerce companies that is cashing in on a number of opportunities through its prolific online presence and enterprising deals that has favorably placed a number of customers on their board. With the recent award for finding a place in the list of Red Herring’s top 100 in Asia, the company has augmented its claim as a superior retailer in the Internet marketplace. However, of late, reports of alarming consistency has poured into several websites and forums, berating the company for practicing scams in their discount offers and their additional services, including that of refund and delivery of products. The participants are usually individuals with different allegations and accusations, aimed at the Pepperfry Complaints department with intent to stain the brand image evidently. With the company trying to address all these queries and with the threats being made on the credibility of this company growing in number, there is an increased effort to remedy these issues. However at this point there is another avenue that needs to be considered, that of corporate sabotage and the possibility of different albeit smaller e-commerce companies perhaps trying to muscle their way into the competition through the unethical means of discrediting and framing the company through bogus accounts in the PepperFry Complaints section.
This trend has seen a lot of recent activity in terms of the number of such articles spreading negative information that is acutely driving customer loyalties away for some companies and negating any possible entry of other potential customers. These articles and accusations are replete in instances of employing poor detail and grammatical inconsistency. More so, in the complaints that are provided, sometimes customer service professionals manage to refute. However, lending people to stop the flow of inaccurate and negative information is a cost for these lightweight brands and perhaps a more judicious customer, engaging in thorough research, is a better way to adjudge the truth to such claims for these companies before endorsing such information.
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