The World of Online Affiliate Marketing

Copyright (c) 2007 Allen Thomason

In this model of online marketing, the revenue generated through clicks and the same is shared between online advertisers and online publishers. The advertisers are the affiliate merchants and the publishers are the affiliates in the marketing model.

Amazon is one of the pioneers of affiliate marketing. It adopted the marketing model and now has numerous affiliate associations. Affiliate marketing contributes to automating the advertising process by dealing with the applications, generating sales links and reporting the search results after tracking them.

In Affiliate Marketing, payment is made only for preferred results. Affiliate merchants bear a risk of click fraud from its affiliates or partner sites. Luckily, ways to guard aginst this fraud have been developed in Search Engines like MSN, Google, and Yahoo.

If you are an affiliate to various programs, it takes time to get the desired result and earn revenue that you have been assured. Many merchants provide with utility tools that facilitate the process of marketing through automation. Escalating your Adsense income depends on several other factors.

The number of times the ad is viewed compaired to the number is times an ad is clicked is know as the Click-Through Rate (CTR). It is the measurement of the usefulness of an advertising banner. If an ad banner has a CTR 30:1, it implies that 1 out of 30 people, who have viewed, have actually clicked the banner. It is thus also a measure of the successful advertising campaign. Having fewer banners on a single page will maximize this. The CTR drops when you have more than a single ad impression at a time on a web page.

A single Adsense slab inside the content and one sponsored link at the top of your page can do the trick of poring in revenue to your site. Changing the color of the ad link also highlights your link and makes it more noticed to viewers. Setting the URL color identical to that of the ads text makes it to blend within the text and a different link color stands out prominently persuading more viewers to click on the link.

Working out strategies to make others use your banners and links on their sites and blogs could also increase your visibility and profit. Instead of reciprocal links, there are ways to secure one-way links just free of cost. One-way links are also helpful in indexing your site or webzine to the popular search engines. Employing a resource hook strategy often helps to escalate your ranks in the search engines, where others post your ad banners and ad links to increase their as well as your revenue.

When other people promote your blog by posting your ads and links in their site they are in a win-win situation as both of you benefit from this act. Choosing the affiliates and designing banners, buttons and text links for your affiliates to use these to promote your site could be assuring for both of you to sit back and track the statistics through the tracker program.

Through your customers, you'll find some of the greatest affiliates. Inviting affiliates through newsletters, allowing free sign ups could help in developing strong affiliate associations for desired results. Sites like AffiliateTracking can be useful to identify the right affiliates to your business venture.

Affiliate marketing is a resourceful and effort saving way of networking with similar blogs and generating revenue based on common interests and mutual participation. It is indeed a great way to make money online with a focus on shared cost principles and optimizing traffic to and revenue for your sites.