Ways of Focusing the Marketing for Your Top Home-Based Business
Every business in the world needs to attract customers, and it's vital to understand who your potential customer is, and how to attract his/her attention.It is vitally important to think very carefull...
Every business in the world needs to attract customers, and it's vital to understand who your potential customer is, and how to attract his/her attention.
It is vitally important to think very carefully about who your customer is and how you are most likely to attract his/her attention. Your affiliate marketing business is internet based, and your customer is not looking to buy a physical product like a box of detergent.
Your customer is a real person, just like you and he/she is looking for a top home-based business opportunity. There are myriads of possibilities out there, from data collection, to home-typing or book-keeping. Affiliate marketing is just one of these. It's a real sustainable opportunity, and almost anyone can run one.
How then do you attract your prospect? He/she will be browsing the internet looking for a home business opportunity and will initially examine possibilities that are familiar, or that fall within his/her current experience base. It's likely that the prospect will widen the search to see what other options are available.
The likelihood is that he will scroll further down, or change the keywords of his search question to shift or broaden the focus of the search. Remember again who your customer is and what he/she is looking for. He/she wants INFORMATION about home business possibilities.
The answer then is to provide information about your affiliate marketing opportunity, in an attractive, appealing way. A hard-sell approach with too much flashy advertising is not the answer!
You will need a Website which describes the opportunity you're promoting, also in an appealing manner. Personalize your site so that it doesn't look like just another of the mass-produced versions out there. You may have to start with one of these sites, but you will give it more impact by personalizing it to an extent. If you have the option of including a photo (even if you're not an oil-painting) this will make the information gathering experience a personal one for a prospective affiliate.
You'll need to optimize your site for the appropriate keywords, or get someone to do this for you. This is a whole process in itself, and is the subject of many technical articles. It is also possible to have the optimization done for you - if you are not that technically inclined.
Your next task is to add a little of your own copy to your site - telling something about yourself, and how this affiliate-marketing opportunity has changed your life. (It has already provided you with an opportunity to earn a living from home.) You may not be a millionaire just yet, but no matter! You are working from home, and this is your own business. You will quickly learn from the training provided, and you will make progress sooner than you realize!
I sincerely hope that this article will at least have been thought provoking. We'll continue to provide helpful tips for your top home-based business.
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ABOUT THE AUTHOR
About the Author: Mike Muir has personally been through these experiences and has invested both time and money in selecting those options which are most effective for getting a new online business on track. He is happy to share these with you. Please visit his site at: http://www.mikeshomebiz.com for information about online business opportunities and visit his blog at: http://www.mikeshomebiz.com/blog for more articles.