Online shopping is a popular concept in western countries. However, in developing countries like India, it still remains at a blossoming stage.
The growth of online shopping remains restricted majorly because only a miniscule percentage of the Indian population has access to the internet. Despite all the obstacles, online shopping is slowly starting to become popular in India. Not just in the metro cities, but it even attracts thousands of buyers from small towns and cities. There is a plethora of online shopping portals that have sprung up in recent times. One of them is Fashion and you, a personal favorite. This is a popular online shopping portal has a wide range of designer apparel, accessories, watches, shoes and other designer accessories. This is one of India’s leading online portals that has a vast collection of products in the luxury, fashion and lifestyle segment. Fashion and you was launched in the year 2010 and in a matter of two years, the site has emerged as one of the most popular online fashion stores to shop at. Today, it boasts of a 3.6 million fan base (me being one) and is available in almost 1200 cities and towns spread across the country. The site also enjoys a huge fan-base on most popular social networking sites like Twitter and Facebook. Fashion and you was started by the Smile Group, which also runs several other ecommerce portals like BeStylish.com, Juvalia&You, FreeCultr. Fashion and you is associated with the Brand Alliance. Brand Alliance is a global organization founded by many countries like USA, Middle East, Mexico, Brazil, Russia, India and Switzerland.
One of the best things about Fashion and you is its daily flash sales; a reason I keep going back to the website. These flash sales include different kinds of products for men, women and kids. It also has a separate section for home and lifestyle products from high-end brands. Whenever I feel like shopping for designer labels, luxury brands and exclusive products to reasonable prices, this is the place I go to. The flash sales announced on a daily basis start at ten in the morning. Each flash sale lasts for around three days on an average, giving customers adequate time to make a shopping decision. The site implements the first come, first serve policy. On some days, the site has up to fifteen new sales, which I think is perfect for the fussy shopper. The site stocks designer merchandise from almost 500 different brands from all across the world. Fashion and you has a dedicated team of analysts who are involved with choosing the products as well as the brands to be stocked on the site. Another thing that makes this site popular is its after-sales service which conforms to the needs of thousands of shoppers from all over the country. If you, like me have subscribed for newsletters from the site, you can get regular updates regarding the latest sales as well the upcoming sales and their limited-time sales as well. The site also offers a money voucher when customers make their first purchase on the site.
The access to the sales section on Fashion and you is restricted to the members who have registered on the site. It is one of those wonderful sites that offers free membership with no compulsion to make any purchases on the site.
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