What to Look For When Buying Resell Rights Products
When buying resale rights product to make money online, there are 6 ways you can use to determine whether it is a profitable resale rights product. If you don't know these, you might be wasting your money buying useless resale rights.
There are some products that are bundled with the resell packages that are very useful and then there are others that are a waste of computer space.
For example, there are outdated pop-up generators and meta tag generators. Do you really think someone is going to buy a software that will create a few paragraphs of text for you? Only if youíre selling to those who have never buy any resale rights products before.
When Iím buying products to resell there are several criteria they must follow:
1. They must have a minimum suggested resale price.
Iíve seen time and time again products that originally sold well for $100 to $200 which are rendered totally worthless because the authors didnít set a minimum price on their product.
For example, if one reseller gives a product away for free as a bonus for whatever reason then other resellers get discouraged because they think ďhow can I sell mine for $200 when heís giving it away for free?Ē
2. They must be sold as a stand alone product.
Again, this is to protect the value of the product. If another reseller is including it in a package, I wonít be able to easily sell it for a high margin. However, if the product are allowed to be package with certain terms and conditions, then itís a good buy because I can repackage it as well in my other future promotion.
3. I must be able to change the sales page.
I want to be able to change the graphics and add my own personality to the sales page. I donít want to be restricted to using the same sales page as everyone else. The more I can separate myself from the crowd, the better. Also, being a testing maniac, I know I can always improve the response of any sales letter if I can change it.
Actually, I prefer buying products that donít include a sales page. I know my competitors will be too lazy to come up with a sales page so Iím a winner already.
4. The product must not be old.
I donít want to promote an outdated product. The newer the product, the lesser people have seen it. There are exceptions of course.
You can bring an old product to life by giving it a new sales page and graphics. Some older products may not be promoted anymore by people because theyíve dropped out of the spotlight. You can often get the resell rights cheaper for older products.
5. The product must be good.
There are many products that seem to be just a long sales letter for affiliate programs. They make their money mainly on the resale rights. Surprising but true, most people who buy resale rights to a product will not do anything with the product. They just want to have the ability to resell it when they want to.
The resale rights owner is in the clear because if his customers arenít trying to sell the product then he doesnít have to deal with complaints. I want to at least make my money back on the investment. If the product is crappy I will get a lot of refund requests. I make sure the product is high quality before I buy it.
Bonus Tip: I try to devise a plan to sell my resell rights product before I buy it. By devising a plan, I can just buy the rights and then put it to use right away to make my investment back. If I canít come up with a plan for that product, I just wonít invest in it.
Tip #2: If you plan to buy the product, get the master resell rights if theyíre available. This way you can sell the product and sell the resell rights as an upsell.
6. Get Customization Rights If AvailableA few product owners will sell you the customization rights to the product. Whether you can sell the product or give the product away, you need to know when you should buy those customization rights and when not to.
People will value something more if they pay for it. The more they have to pay, the more theyíll value it. If you buy the customization rights to a free e-book you have very little chance to make money with the affiliate links inside the e-book. Thatís because, people will not value the e-book enough to read it. Free information has a less perceived value than information that has a fee.
Another point to this is that when someone seeks free information, itís more likely they wonít spend money on whatever product the free e-book is promoting. If you want to buy customization rights to a product make sure that the product canít be given away.
The higher the price of the product that youíre buying customization rights to, the more likely you will make a commission on the affiliate links that you rebrand.
Judge for yourself if someone were to buy your customized e-book, will they value it enough to read it, and if they read it, will they buy the products that are promoted in the e-book. Do the affiliate programs in the e-book provide relevant and useful tools for the target audience of the e-book?When you buy customization to a good e-book, and you sell that ebook, make sure to keep in contact with your customers so that you can get them to open up the e-book and read it. Thatís a good way to get them to spend more money on the backend. If they donít take any action then they wonít need to spend any money.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Patric Chan is the founder of The Chan Do Internet Success System and co-creator of Win In The Niche Resale Rights Package with the Master Business Optimizer, Stephen Pierce at http://www.winintheniche.com/resale.html