3 Quotes by Great Marketers to Guide your Marketing Dissertation

Thoughtful quotes are great tool for establishing effective communication. They are short, catchy, easy to memorize, and almost always leave a certain impression on our mind. Being a Marketing student, you must have come across some really impressive quotes. But have you ever thought that these quotes can help you in the preparation of your final year paper, the dreaded dissertation? Well, if you haven’t yet, though the title must have invoked the idea, then refer to the quotations below, as are provided by the great marketers of the time-  ‘Marketing Without Data Is Like Driving With Your Eyes Closed’ by Dan Zarrella  The social media scientist has put it in the plainest way that data plays crucial role in the process of marketing. Without proper data collection it is quite dangerous, and definitely foolhardy, to spend even a cent and second on the business function. The data in marketing is like the lead in a pencil. More similes can be formed for the significance of data, but that lesson is for marketers.  As a student, you need to worry only about your marketing dissertation. But for that as well the rule remains same, data is crucial and without it your dissertation might as well be a storybook of kindergarten. Therefore, make sure that you give yourself enough time for research and data collection, and for nothing in the world, start writing away your paper right away.  ‘You can't sell anything if you can't tell anything’ by Beth Comstock  With this quote, the senior VP and Chief Marketing Officer of General Electric (GE) stole the attention of her followers. The meaning is simple, one has to tell their customers about their USP (Unique Selling Proposition), for there is no other they will find out about them. It is the responsibility of the marketers to sell their products, and so they will have to make the efforts.  The same thing applies to dissertation writing likewise. Understand that, with all probability, this is perhaps your final academic writing work. This is last chance to show your reviewers your excelling points. Choose such Marketing dissertation topics that allow you to demonstrate your forte. Do never assume anything implicit, and explain each point with some background knowledge.  ‘Make Your Customer the Hero of Your Story’ by Ann Handley  The content marketing veteran told the essence of Marketing itself with this one sentence. How many times it has been taught that the most important entity in the business function of Marketing is customer. Still, as strange as it may sound, many marketers forget about this basic concept, losing the elemental stronghold of the entire concept.  Students too must remember this core principle of Marketing while they are preparing the dissertation. While one may allocate the substantial part of the paper to some marketing techniques, it is important to keep those techniques revolving around customers. It is imperative to establish through the paper that one has understood the essence of marketing.  So, these are the promised quotes that are bound to increase the quality of your paper, taking you nearer to your goal of recommendable honors. Use them in your paper or for your paper, the choice is yours, but you must use them.