After more than a decade of toiling to bring internet television to the mass market, Paula Byrne's time has come.
A year ago, she sold her technology business to Amazon and now the online retailer has placed her in charge of its biggest engineering hub outside America, a team of several hundred housed in new offices near London's Silicon Roundabout.
Amazon is entering the video rental business in a big way. But rather than receiving DVDs through the post, its customers will be watching films and TV series online.
The US group has acquired LoveFilm, whose British boss, Simon Calver, has now moved on, and its engineering team has been merged with Byrne's.
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Together they will create the websites and apps that distribute Amazon's vast library of films and television shows to every shape and size of screen.
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Their remit is global. Byrne's team have just finished Amazon's video rental app for the iPad. "You've got a group of people in the UK that isn't just building services for Europe," says Byrne, "We are going to be doing this for Amazon on a worldwide basis. That is such a great thing for the UK economy."
Amazon is the second American digital giant to plant the stars and stripes in TechCity, another name for the cluster of technology businesses that has formed near Old Street roundabout in east London.
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