Search engine optimization is a popular method of online marketing today. Though many may have heard about this technique but not all are fully aware of what it actually comprises of. SEO basically is a way to increase a business’s visibility on search engine result pages by ranking them higher. On page, off page optimizations, link building and what not all these steps combine to give the desired results in SEO. Through a good rank on the result pages of search engines like Google a business is able to attract people towards itself more effectively. The more people visit a business website the better chances it has to convert them into clients.
Since many companies today are using search engine optimizations, the competition has become fierce and for a company to effectively beat its competitors it has to find innovative and fresher ways to perform organic optimizations. This is why there is a need for SEO professionals today who think outside the box and are competent enough to garner the desired results.
For businesses or professionals that are looking to get started with SEO, here are some basic tips that can prove beneficial-
The first basic need for SEO is content. Creating unique, fresh and relevant content can help you increase visitors, engage them more effectively, gain content authority and most importantly let search engines know what your business is about. Also, quality content has often proved to be a top ranking factor
Always go for a responsive website design- A responsive website is one that works efficiently no matter what the screen size of the device it has been accessed from. With smart phones, tablets being so popular today many people use these devices to find a business. Thus, having a responsive website is a good way to go.
Optimize images- This is pretty important as this helps search engines to easily crawl through your images and also image search is gaining momentum nowadays. You can optimize images by giving them a proper ALT text and file name.
Interlink your web pages- This helps search engines easily crawl your website and also drive traffic to pages that previously had few visitors. Also remember to link only relevant and related pages
Make use of proper anchor text for internal and back links. This can help increase your CTR (click through rate) and also SEO performance.
Remember to submit a sitemap to search engines as this helps them better index website pages. There are tools available for creating sitemaps
Link building though important should not be your only priority, Try and build links from related sites and not overdo it
Social media- The more popular you are on top social media sites the better it is for your rankings, as social performance is now a ranking factor in the eyes of search engines. Thus, create profiles on leading social media profiles and actively engage clients here. Also, remember to have social media buttons to these profiles on your website
These are few basic steps that SEO beginners can utilize to increase their chances of success