Epocrates Market Research Panel Aces Industry Report Card

For the second consecutive year, Epocrates® Honors panel, comprised of 275,000 U.S. physicians and 750,000 allied healthcare professionals, was ranked number one in client satisfaction and qualified attributes in its category in the 2012 Market Research Supplier Satisfaction Survey.

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The Epocrates Honors panel received top marks across the three most important characteristics for a panel provider: respondent honesty, sample representivity, and sample targetability, compared to the other 12 companies evaluated.

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As the only healthcare-exclusive panel recognized in the report, its integrity is credited to a stringent physician verification process. Additionally, Epocrates' deep relationship with U.S. physicians, who largely use its medical application to support patient care, has contributed to its expansive size and quality.

"Epocrates has set the standard for both specialty and general online panels in 2012 and beyond, ranking #1 for the second consecutive year in overall customer satisfaction among online sample providers," said Mike Carroll, director of sales and marketing for MarketResearchCareers, who commissioned the survey to identify research organizations that delivered the highest levels of client satisfaction in 2012.

The Epocrates panel has grown annually since its inception in 2001, and is a representation of the physician universe with qualified survey participants across every demographic. Additional panel factoids include:

Primary care physicians are the most surveyed population

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