What BBA subjects do you study while pursuing this course

After engineering, which is restricted to science stream students, BBA is an industry-centric course; it’s a professional degree that empowers you with the right skill set to make your place prominently in a corporate environment. 

It will be great to know about BBA subjects beforehand if you’re planning to pursue this program after you complete the 12th class. As the name suggests, it’s all about understanding the concepts of management, business and leadership. The study of BBA involves the learning of subjects like financial management, organizational behaviour, human resource management, marketing principles, etc 

BBA course duration of three years lets you equip yourself with the following skills: 

”     Relevance of context in a business environment

”     Critical thinking ability

”     Decision-making skills

”     Ability to work as a team player

”     Fundamentals of business communication

”     Ethical business understanding 

BBA is not like any other regular course wherein you study, get good marks and it’s done. You need to focus on gaining hands-on skills and industry exposure during your BBA study to derive fruitful outcomes from your management journey. The major subjects commonly you study while doing BBA include: 

”     Principles of Management

”     Financial & Management Accounting

”     Production & Material Management

”     Marketing Management

”     Business Laws

”     Organisational Behaviour

”     Human Resource Management

”     Entrepreneurship

”     Digital Marketing

”     Family Business Management 

BBA was not a specialized degree earlier; now, keeping in view the industry demands, the b-schools have rolled out specialized BBA programs. Some of the most promising BBA specializations include:

Business analytics has a crucial role for organizations in decision making and forming business strategies. Hence, it’s a field on which professionals can count to prosper. Also, some of the top institutions have started offering BBA degrees with a specialization in Business Analytics to fill the demand gaps for business analysts across the industry.

This is an age of start-ups and even the Indian government has launched schemes to support the start-up ideas of millennials. In such a context, learning the nitty-gritty of entrepreneurship is the need for the hour. Therefore, b-schools have come up with specialized BBA programs for those looking for entrepreneurship or joining their family business.  

Digital marketing has been witnessing an ever-increasing boom across the industries. Right from small-scale businesses to large enterprises, every business owner is keen to have an online presence. For this, the demand for expert digital marketers has been soaring nowadays. Pursuing a BBA degree in digital marketing specialization would be the wisest move to make a stable place in a professional environment.  

BBA is a professional degree and it paves your way towards managerial jobs. After completing your BBA, you can become active professionally as well as go for further studies like an MBA. It’s a much better option than a regular degree with multiple career opportunities. If you are seeking admission in a UG program, think about a specialized BBA course for a future-proof.