If you have a website then you must have traffic too. How will you do that? Here I came with search engines ranking factors here you will learn more about search engine optimization (SEO) how can you rank your website on search engines. I am sharing some ranking factor of search engines. Go through this article.
SEO stands for Search engine optimization it is the process to get your website ranked on top of the search engines result page by your targeted keywords or to get more quantity and quality traffic to your website through organic search engine results.
It is the process of making your website search engine friendly by following webmasters guidelines. On-page SEO refers to content and HTML code optimization also it means how well you present your website to search engines. Doing on-page optimization can not be ignored. Let's see some basics of On-page SEO before learning Advance SEO:
Website Title: It is the most prominent place of your website. you can place your targeted keywords and can make your page title more attractive.
Page Description: Writing a catchy meta description can boost your page CTR. Meta description appears below the title tag on the search engine result page.
Robots file: Creating a robots file can instruct search engines that which pages to be crawled. For example, if you don't to be crawled a specific page like thank you page from your website then just have to disallow it in robots.txt file.
Sitemap: Implementing sitemap into your website root domain can help google or other search engines to find you each and all pages from your website. There are two types of Sitemap XML and HTML. XML sitemap is for crawling purpose and the HTML sitemap is for user navigational purpose.
Mobile Friendliness: It is a must to make your webpage mobile friendly. As per google instruction you can a website without mobile optimized. For more info, you can learn about google mobile-friendly update.
Page Speed: Make your page faster it will help you to get better rankings in search engine result page. You can learn more about google page speed update.
SSL: SSL stands for Secured Socket layer. It makes your request from browser to server secured from hackers.
Heading tags: You can optimize your page heading tags as it is an important place you inserting your keywords. Specially H1 tag.
Content Optimization: Writing fresh and informative content can increase your ranking on SERP.
Alt tags: Optimize your Image with alt tags. Search engine like Google does not understand images or flash so we have to provide alternative text for images.
These are some basics of on-page SEO it not absolute practice but using these techniques on your web page you can appear on search engines. If you want to get complete SEO training in Delhi you can contact Adzentrix which is an institute of digital marketing in Delhi.
My self Ashish Tiwari, I am a Digital marketing trainer at Adzentrix. I have been in Digital marketing since 2010. Now I am providing training service to people who are really willing to learn digital marketing. Keep in touch with me to get more insights into Digital marketing.