Boost your click through rate by 25% in Ecommerce Product Emails

Email campaign strategies are heavily data dependent and action oriented. Responses to campaigns especially in click and web hits help align varying interests and preferences for different customers. Boosting click through rate on Ecommerce product emails thus becomes necessary in maintaining active and lively engagement. Customers are basically pools of data if marketers learn to utilise feedbacks aptly.

Using reviews to foster interest among consumers who want to know more about products before purchasing is a great way to keep the conversation moving forward, even if the conversion happened later. Content and Email are two sides of a coin when it comes to ecommerce, so ideation should focus on delivering informative and action prompting content.

To boost your click through rate you just have to integrate the following steps into your email campaigns:

• Build feedback; learn, implement and innovateDesign email marketing campaigns featuring regular or periodic surveys to absorb different aspects of the customer interest and re-strategize accordingly. Latch on hard to consumers who take time to complete surveys. Such actions display the affiliation to the brand and customers expecting life-cycle engagement. Surely many purchases can be expected, resulting in increased sales; however the key element is the on-going conversation between the brand and customer in such interactions. Surprisingly you would find reminding people about the product experience can also prompt sales.The website will get a rush of those ratings and reviews on specific products.Then link the ratings and reviews in the emails to what you would see on the product page on the site. This strategy can be mainly applied on promotional product emails that can be targeted to a segment of the list or the entire list.Additionally you can add product testimonials in the regular email schedule. At the bottom of the email you can give coupon code for 15 or 20 percent off, depending on amount spent while purchasing.
• Insert social icons into the mailFusing email and social media makes compelling email campaigns. That’s the best aspect of email marketing long known by veteran email marketers. Email opens up multiple gateways to interact with customers. Emails are instrumental in telling the brand story while promoting more sales. As a simple example imagine that sending an email featuring the subject line Our Faves! You can feature the favourite fan pictures of the products, listing both the product name and the social media user who posted it.Underneath these pictures set up a link to shop for particular products. Include “share with us” feature in the campaigns. And if you are planning for a flash sale, you can make the email send a flashback to an original product.For example: Highlight free shipping with a coupon code and feature one of the brands. And then add an old quote featuring the product.
• Make a combination of review and social iconsTry including a large image of the product with the review list and again featuring a coupon code at the bottom for customers to redeem with the product purchase. Also you have to link the bottom of the email features links to all the social media platforms available.

Try out these strategies today, you will get an assured result. Expect increase in average open rates, average click rates, with consumers spending more time to read through campaigns. If you can keep hold of their attention you’ve got their loyalty.