How to Build Target B2B Email Lists for your Business ?
If you want to generate high ROI through email marketing campaigns, you need to have a solid email list for your business that can help you to reach the right audience every time you start a campaign.
Email Marketing still stands out to be the best marketing channel to generate high ROI. According to a study, email has an ROI of $40 for every $1 spent. When we compare email marketing results with all other marketing channels, email marketing is the ultimate channel to generate the best results and to build a solid customer base.
But to achieve success with your email marketing, of course, you need to have quality email lists (which are comprehensive and accurate enough to reach the active target audience). If you don't email lists to promote your business or service, then definitely you have to start building email lists for your business.
Before you start to build email lists, it is very important to understand your target audience. You need to have a clear understanding of who your target audience is, what they do, what they want, what their business issue is and how you are going to help them with your service.
Let's go through a few amazing platforms and channels that help you to build email lists
Build Lists through Content Marketing
As we all know that "Content is the King". Marketing your business using different content marketing platforms not only help you with positive business exposure but also help to enhance your email list with more subscriptions. 70 percent of business professionals like to study their business issues before making any purchase; therefore it is the best thing to prepare content that resolves your prospect business issues so in return they subscribe for your business updates.
Using Social Media to Build B2B Lists
Using Social Media to capture an email list is not an easy task as the quality of the list you capture matters more here. As we know social media channels are not limited to specific professionals or categories, it is available for all. So it is important to update your social channels the way that they are going to resolve your prospect issues. It is important to update your social channels regularly based on what is trending in your niche and build followers. Social media won't work out if your posts are like subscribe for more updates or join my list it’s important to address what's trending on your niche, prepare posts that matter to your target audience and make sure you are optimizing right landing pages at posts.
LinkedIn sales navigator is the best channel if you want to build a b2b audience based on your target requirements. With their comprehensive search option, you can get the right audience using demographics and firmographic filters.
Make Use of Lead Magnets
Lead Magnets are like offering some value to your visitors in exchange for their name and email address. Now a day's businesses are using multiple types of lead magnets few in the name of discounts, few as content upgrade options, few as event updates and more. A good lead magnet should resolve an issue or offer some solution in the actual, promise and deliver the right result. Focus on narrow topics while preparing lead magnets and make sure it is easy to access the website.
Reach Data Providers to Build Lists
There are many numbers of b2b data providers available in the market today if you want to build a list through data providers you can select an accurate and comprehensive data provider such as InfoGlobalData, who can understand your target requirements and provide you with the right email lists. Also, make sure the data you receive is accurate and comprehensive enough to achieve your marketing goals.
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ABOUT THE AUTHOR
Alexander Daniel is a Content Marketing Strategist, with a focus on branding. That means I'm an analyst as well as a marketer, motivated by great ideas.