How to Not Get Sued For Using Email

A while ago, I helped a business owner write some cold emails to get leads for a new service he was providing for real estate brokers.
Yesterday, he called me to let me know that he’s putting the project on hold for now.

Apparently, his lawyer advised him to put in on hold because one of his other clients is currently getting sued for spam emailing. He didn’t want to risk getting sued either.

Since I deal with emailing pretty much everyday, I was well aware of the business laws of emailing, also known as the CAN-SPAM Act, and kept it in mind while I wrote the emails for him.

All the boxes were checked off:

No misleading 'From' information and subject lines.

The company address was there.

A database created to keep track of who we emailed and who requested to opt out so we make sure to not email those people ever again.

But in the end, it’s his business. I don’t think it’d be right of me to convince him to change his mind.

However, you can be sure that you won’t get sued if you decide to use my ways of emailing. I don’t teach any kind of deception tactics in How to Become an Email Titan.

It’s really only the core principles of email marketing. But what you write and everything else is up to you. Use your own brain, your own personality, your own writing style.