Opt in Email Marketing – Avoid Spamming with Consistency

Spam can easily be referred to as the nemesis of all email marketing initiatives. For many years, marketers have been trying different combinations of subject lines, sender names, sending schedules, etc. to counter this problem, but to no avail. The fact of the matter is that with the advancement in technology, the spam filters of websites are increasingly getting more difficult to surpass. However, there is a solution in the form of opt in email marketing services, that are provided by organizations specializing in this domain. This allows marketers to effectively promote their products or services across different kinds of audiences in different geographic locations.

Essentially, opt in email marketing is all about sending email messages only to those people who are willing to receive such messages. This prevents the messages from going into the spam folder, since the internal mechanics of the spam filters detect which email is coming from an opt-in sender, so to speak. In order to get a comprehensive list of such email addresses, one can either tie-up with a third party agency, or collect the information in its own.

In this regard, one must send relevant information so as to build consumer confidence, which is the foundation of the subscribers agreeing to get information via opt in email marketing. The basic principle is that the recipients of the mail need to see value in the same, which would in turn entice them to choose to be included in the mailing list. This could work equally well for a retail chain that offers weekly discounts, as well as a consultancy company that offers free information every now and then. However, maintaining consistency is extremely important, and one has to ensure that the value addition from the point of view of the subscriber continues, otherwise the subscriber can easily opt out of the list, and the company would be back to square one in a short span of time.