Personalize Emails and Make More Sales

There is nothing more important than making your customers feel appreciated and like they are part of a larger group.  The most important way to do this is to personalize emails so the recipient feels like an individual rather than just another “customer.” There are many ways you can go about doing this and if you do it successfully then you will make more sales. Remember, though, that with personalization you must get it right every time. Otherwise, you will do more harm than good.

Multimedia
If you have a customer who has already made a purchase and you are trying to up sell them or cross sell them on other products then you will want to take advantage of the option of using multimedia and/or images. This is incredibly helpful and will allow you to really convert those sales. For example, if a customer recently purchased a new camera then you will want to use a picture of that camera in the follow up email. This lets the customer know that you are aware of his/her purchases and are providing a photo to solidify that. Photos or multimedia of the particular product are very helpful and worth including in your  email marketing.

Affiliation
If you know something about your customers use it to your advantage. For example, if they are part of a club, a group, or an organization, you can take this information and make the customer feel special and want to buy from you. For example, if there are customers you know are a member of a particular chamber of commerce simply state that you are offering them a discount because they are a member in the chamber of commerce of that particular city. This works best with offers that are very relevant and this should not be overused. However, it does have its perks when used properly and it can really help you.

Know Your Recipient
One thing that is really important is that you only use information that you know about your recipient. Don’t take any liberties and don’t go assuming you know certain things about your recipient. When you do this then you are more than likely going to have the email backfire and potentially lose customers. You want personalized emails to show your customers how well you know them, not how confused you really are. That’s why it is so important to ensure the information you are using is correct and never assuming anything about your customer that they don’t specifically tell you.

The overall goal of personalizing emails is ensuring that you reach out to your customers, create a bond with them, and potentially make a sale because of this. When you get it wrong, you lose customers, but if you get it right you are guaranteed to make some sales!