Squeeze Pages Build Lists Not Relationships

When building squeeze pages the initial attitude should not be that they are for making money but rather for building relationships. You see ultimately your success online will be based upon your ability to build trust with your list members. In time this trust will help to increase your marketing effectiveness with them and since you have their contact information it makes it relatively easy to promote to them. But your first priority must be to first focus on building relationships to make all this work.

Here are 3 things you must keep in mind when collecting the contact information of others that will help accelerate your success online!

Product Is Secondary

No product offering is made on this page in fact in most cases there is not even any mention of what you are promoting. The focus of most squeeze pages goes no further than capturing contact information of visitors and this is normally done with the offer of a free gift. The only features or benefits spoken of are about the gift you offer and not products you have for sale!

Capturing visitor contact information is your ONLY objective, that is it!

Relationship Building Is the Goal

Now that you have a persons contact information you need to focus on building relationships and NOT trying to sell them anything. It is way too easy for people to unsubscribe so do not tempt them to do so by immediately 'blitzing' them with promotions and other sales tactics. Offer useful information and make people feel welcomed and glad that they are on your list. Over time this will end up profiting you but you must first build trust and develop the relationship!

Reliability and Trust Scores!

If you have taken the time to show the people on your list that you have value you can and will share with them they will feel a stronger appreciation towards you. This appreciation breeds trusts and loyalty and it is at this point where periodic promotional messages can and should be sent to them. Because you took the time to build trust with these people they will now be more receptive to your marketing messages. It is now that your previous patience and diligence will begin to pay off for you in terms of dollars and cents.

Putting up squeeze pages will ultimately lead to making money however the initial emphasis absolutely must be to first build trust with the people on your list. Effort must be placed on building relationships which means to put your marketing efforts on hold. This can be more effectively accomplished by keeping in mind the 3 things discussed above that you are wanting to achieve with the list you are building. By maintaining this approach and mindset you are not only building relationships which will make your future promotional efforts more effective but also gaining the loyalty of list members! Of course in the end this loyalty leads to repeat sales and greater success online for you!