Times are changing and Web 2.0 brings new challenges to Internet marketers who wish to build or grow an email list. This article highlights concepts that must not be ignored leading to the only effective way to build a highly responsive list of value to its subscribers.
Change is unavoidable as time marches forward. You can't stop it; it's inevitable. You either dig your heels in and get flattened by the flow or roll with it and reap the rewards of being at the forefront of new ideas.
List building strategies are affected by change just like everything else. But it seems that new thinking is taking a long time to catch up with what’s really working in the new Web 2.0 environment.
The traditional thinking is to build a list based upon promises and then pound it with offer after offer in the hope of making a killing. Well I'm afraid this just isn't going to cut it anymore!
If you want to build a solid foundation for your business you need to be aware of the implications of the new Internet environment. The Web 2.0 environment is one where it's easy for people to find each other. Social networking sites let people share thoughts, ideas and experiences with ease.
"Bad news travels fast" is an expression that should be of serious concern to marketers trying to pimp the same old tired regurgitated trash. The simple fact is that you're going to get found out if you haven't been already. And when you do other people are quickly going to know about it.
The solution is simple - you must build your list based on delivering real value with honesty and integrity.
It can't have escaped your notice that many enlightened marketers are now delivering top quality information for free?
What they are doing is building a list of followers rather than a list of customers!
This is the only effective way to build a highly responsive list that will generate income into the future. If you desire the same then you need to walk in their footsteps...
You don't have to be a giant to bang your head on the ceiling!
Earl Nightingale once said "What the mind can conceive and trulybelieve, it can achieve!" Was he right? Well you tell me, the proof is right in front of you! Takea look around, right now, this very moment. Everything you see beforeyou, the consumer goods, the furnishings, the decoration, they all beganas a flicker of an idea in someone's imagination.
The Secret to Building a List of Happy and Attentive Subscribers
This article identifies the one key thing you must address to build a responsive email list. It recommends an approach at odds with traditional thinking.
The Great Internet Marketing U-Turn
The growth of online communities due to Web 2.0 requires Internet marketers to change to a fundamentally different approach if they want to survive long-term. This article investigates the reasons why.
