Aamir Khan’s 3 Idiots may have broken all box-office records when it released in India in 2009, but the film’s popularity doesn’t seem to be fading. Almost two years later, the film released in Hong Kong recently and within two weeks, it has done business of over Rs 90 lakhs.
Only recently
have Indian films started getting full-fledged international releases. In Taiwan,
where the Rajkumar Hirani film had a longer box-office run as compared to other English releases, it raked in half a million dollars. The Vidhu Vinod Chopra-production is being aggressively promoted with print and advertising budget of about $1.5 million.
According to Sameer Rao, CEO of Vinod Chopra Films, “this is comparable to that of a major Hollywood release.”
3 idiots notched up another $127,743 which was a 68.2% rise from last weekend. Number of screens right now are 14. Total till now is $393,830. If the next weekend remains stable, the total number might reach 1 Million USD.
Going by the trending and the fact that the movie had huge 29 weeks run in Taiwan, it will be safe to say the movie will reach the Million Mark.
Aamir Khan, the man who conquered the box office with Ghajini same time last year, returns yet again on Christmas, this time with a comedy directed by Raju Hirani.
The ticket prices for the weekend were hiked by around 100% (double) at some places, not in all cities as reported by the media though. Neither the makers nor the distributors are to be blamed for the hike, the price of tickets is decided by the multiplex owners.
The advance booking that opened earlier this week, was fantastic. The paid previews playing at 2 shows per screen (7PM and 10PM) at multiplexes in select cities were sold out. With Friday being a holiday for Christmas, 3 Idiots will enjoy a extended holiday weekend and should easily be the top earner for the weekend this year.
Weekend collections, as predicted earlier, should easily touch 30 crores and with extremely positive initial reports, Aamir Khan should score a box office hat-trick with 3 Idiots, 3 Idiots is awesome movie.
3 Idiots is now officially the highest grossing film on its opening day (Friday), the collections are strong all over and the word of mouth is outstanding. Aamir, Hirani, Vinod Chopra and others associated with the film, couldn’t really have asked for more.
The movie is all set to be the first and only Bollywood blockbuster of the year.
