The last decade has seen unprecedented advances in recording media and
equipment that has allowed more flexibility in aerial filming.
These advances include small lightweight but high definition
equipment such as the Sony HVR-Z1E. The results are still spectacular
and have allowed the production of short video clips to be attained at
relatively low cost which small Aerial Photography companies are utilising.
In the past high quality aerial filming
has been primarily for the high budget film and broadcast industry.
However, in the last decade the commercial property sector in the UK
has opened up a new market. Corporate DVD’s and promotional material is
now in motion, still images are still important but if an investor can
visually fly all the transport links to a potential investment site and
view the proximity to local retail areas it will aid them in decision
making and the basic marketing of the site.
The emergence of this market has allowed Aerial Photography
companies to move into the video market using their existing fixed wing
aircraft and smaller High Definition recording equipment.
Event organisers, promoters and event location owners open another interesting market for Aerial Filming. The benefits of Aerial Photography
to event organisers has been known and utilised for many years and the
visual reference it provides to what is happening on the ground at a
specific point in time is something that can never be replicated. The
filming of an event site can really capture the excitement of the
occasion and aid the owner of a site to promote the location to future
event organisers.
Keith McGregor is a partner of Strawberrysoup, a web design agency with offices in Chichester and Bournemouth. Strawberrysoup specialise in creative web design, content managed websites, search engine optimisation, search engine marketing and graphic design
