What Makes A Good Video?

Fortunately, good video wares normally have a natural look - the action seems to come at you spontaneously but as anyone who has ever produced a paid video project can tell you, it takes great expertise to develop the feel of spontaneousness. Experience teaches that to the highest degree all problems encountered during the conception of video merchandise are caused by bad preparing-or a complete lack of preparing. You've in all probability witnessed the short videos that cisco.com is employing in its campaign to promote the "human network".  In one of the more memorable videos, a child named Myles trips the light fantastic in his kitchen and an older male, likely his large brother, places a camera phone at Myles and says, "Do something cool". Myles executes some acceptable dance steps as the spot shows individuals all over the world watching the 30-second video on their call phones and PC's. Eventually we see a child, virtually the identical age as Myles, in a jam-packed street and he looks up in reverence at the large screen in Times Square as the Myles video plays in the heart of New York City. This is an outstanding video and what makes it quality is that everything that goes on in it appears so unscripted but whenever this occurs, you can be certain that a [great of careful planning went into those 30 seconds. I hope you get the chance to see this video but if you haven't witnessed it yet, just go to www.cisco.com because if you are thinking about  making your first video product, you can learn a lot from analyzing spots like the Myles video.

If you're serious about creating video merchandise for sale on the Internet, one of the easiest things you can do to learn how to design and make good material is to consciously study and take apart your preferred videos. If you have it in your blood to produce video merchandise, I'm certain this is something you've already been doing. If you're just beginning to think about how to make your first production, develop the habit of watching your favorite videos from a different point of view. You're no longer a consumer of video merchandise-now you must watch as a manufacturer or broadcaster would watch. When something works, always ask yourself why it works and when something busts, ask yourself why it didn't work.

Before we depart from Myles and his route to Times Square, the first thing you should do is plan a 30-second video production but, approach the project as earnestly as if you were managing it for hire. Shoot it with your video camera phone-or with someone else's camera telephone if you don't have one-and do it for the purpose of posting it on YouTube or any of the other video sharing sites but, the essential thing is to get moving. When you think about how simple it is to get going as a creator and publisher of video wares, you can't afford not to take advantage of the power of video to drive visitors to your internet site or blog. With a little practice you'll soon be selling professional video wares on the Net.