Want more sale? Offer your customers something to see and feel
The business coaching profession has blossomed to provide value to organizations. In fact, coaching has become a source of competitive advantage. It also examines the question of return on investment and takes view that coaching is probably worth the money spent.
To give your business competitive edge,
the paramount priority is winning new customers and retaining the existing ones. But, keep in mind, there are thousands of businesses competing with you to win customers and sell them their services. And, it is not like that you just showcase your services/products to your customers; they instantly agree upon to put their money to buy your services or products offered.
Right from the first impression, you have to create the desire in customers to opt for your services or products. It is not a rocket science, creating the desire in customers is a thoughtful process and demands clear strategy and communication with targeted customers. No matter what your core business is all about-- manufacturing, production, research, information technology, etc. — clear communication is paramount.
To convince the customers, it is not just sufficient for them what they hear or see, you have to make sure they touch or feel your services and products. Because, the more familiar they become about your products, better are the chances of seal the deal with customers. This means that you have to stream your verbal presentation to specifically match your customers’ requirements and needs so that they can remember what exactly you are offering and can easily make their buying decision.
Obviously, it is really important to reveal them clearly the benefits that they want and better still is to put the benefits right in front of them so that they can make decision instantly without any second thought.
It is of paramount importance that you care about the emotion of your customers as it is the ruling factor in all decision making and particularly in the sales decision process, therefore you must look for the emotional benefits because logic exists purely to justify emotional decisions. You have to understand what customer mostly like what are their basic needs with respect to your product/ services. And, if you fail to fulfill that need, the chance are you might lose that customer.
Thus, it is important to recommend and demonstrate those products and services whose benefits meet and exceed your customers’ first need and fulfill his concepts of value. You should pitch your recommendation specifically to those needs and wants only those which your customer expect from you. Plus, it is important to understand that the customer more believes in seeing and feeling lot more than hear what your product or service can provide to fulfil his/her needs. So, if you succeed to fulfill that need, there is hardly any reason that customer will not put money on your service or products.
