Coffee shops seems to be popping up on almost every street corner with such a frequency that I worry the city centre is going to reach coffee shop cri...
Coffee shops seems to be popping up on almost every street corner with such a frequency that I worry the city centre is going to reach coffee shop critical mass before too long and the whole industry will implode in on itself. In fact it seems that as one 'proper' shop closes down a new coffee shop opens in its place and at some point or another, the less popular of these trendy new cafés will be closing down left right and centre. So if you own a coffee shop in a town or city where there seems to be more coffee shops than proper shops, what are you doing to ensure your café will remain to be successful?
One thing which seems to be the norm in these new fangled cafés is they are definitely aimed at young cosmopolitan types, professionals and ladies who lunch. There is seldom a coffee shop to be found which appears to cater for parents with young children. In fact many of them are laid out in such a way they actually seem to deter people with a push chair from entering. In order to make your café both welcoming and accommodating to parents with young children, you need to give them plenty of space for prams and push chairs. You also need to provide an open space for toddlers to toddle in with a few toys and books to keep them entertained. And of course you need an alternative to the ubiquitous espresso machines, as young kids and strong coffee doesn't mix well.
Slush Machines however are the perfect addition to a coffee shop if you want to attract parents and their children. Full of flavour and colour, slush machines are the espresso machines for kids and by breaking away from the normal 'adult focussed' coffee shop, you could set yourself up to ride the waves as we approach coffee shop critical mass. It's not just a case of getting a couple of slush machines to plonk next to your espresso machines and putting an area in place for kids to play, as you and your staff all need to have both a child and parent friendly attitude. Baby changing facilities will make all the difference too as being just one of a great number of coffee shops in you town, you need something to set yourself out from others. And catering for parents and children is the way to go.
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