Is Grocery price comparison website an advantage to Shopper?

India is one of the emerging markets for e-commerce sector and the trend is continuously increasing in many cities across the country. A lot of companies are exploring opportunities in their respective sectors with a focus to solve pain areas of customers. One such sector, where a tremendous growth is seen in past couple of months is grocery sector. In Delhi NCR itself, a bunch of online grocery stores are operational which allow customers to buy online grocery in Delhi, Gurgoan and Noida. Grocery being a low margin segment and increase in number of online players will make the market competitive.

The competition amongst online grocery stores is beneficial for shoppers as they get the best deals on their purchasing. Shoppers are offered huge discounts, combos, deals on regular basis, which increases the expectation of customers even more to be wooed with better and better deals each day. When customers are caught in this swirl of price and offers, comparison among all the available options, paves its way through.

The existence of price comparison websites for airlines and hotels proves the concept to be not only meaningful; but the same has become so popular over the years that the majority of shoppers book air tickets and hotel rooms only after comparing prices amongst the best available options. Similarly, a grocery price comparison website helps you to take informed decisions on your purchasing and save money with its comparison tool. You as a shopper in one go can compare the price of your overall cart with other sellers, to figure out which one is offering you same products at cheaper cost.

Research and surveys suggest that out of the total online shoppers, 80% of the shoppers compare prices before making a purchase decision; out of which some shoppers even took the online leads and bargained at local stores.

The benefit of comparison not only lies with shoppers; even the grocery sellers love to get themselves compared, as they gain extra leads without having to dedicate large amount of time or resources towards it. Sellers are able to target and acquire customers which have a unique behavior of comparing and buying products online. Moreover, the chances of conversion are much higher on a grocery price comparison portal, as the customer comes with an intent to compare and buy right there and then.

The benefits suggest that a huge potential lies in grocery price comparison segment and shoppers would definitely be benefitted with the use of grocery price comparison website for making informed decisions.