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Clean and Nutritious Eating Trends Popularize Organic Food and Beverages Industry

The food world is now raving about the sweeping trend of clean eating habits. This has been brought about by an increase in the number of health-conscious consumers, who have begun to gush about the consumption of foods that are labelled as ‘organic’ and ‘preservative-free’. There has been a paradigm shift of the populace towards nutritious eating habits and healthier lifestyles, owing to a greater awareness about the benefits of thriving on organic food and beverages.

A market research report by Allied Market Research delves deep into the dynamics of the global organic food and beverages market and points towards an expected revenue of $327,600 million by the year 2022. This would be feasible with a projected CAGR of 16.4% during the period 2016–2022.

There are tremendous growth opportunities for the industry attributed to the improvement in distribution channels. Moreover, the rise in awareness about eco-friendly farming techniques have brought about an improvement in the standards of living, thus calling for more clean eating food solutions.

There has been a rise in the global hype in favor of chemical-free and guilt-free food and beverages in daily diets. This has augmented the demand for organic food products, further contributing to a dynamic industry landscape for competitors and new entrants.

The demand for greater volumes of food and drink products that are organically created have inspired extended participation from various regional markets as well. Moreover, the establishment of exclusive diet centers and retail outlets that market organic food are also contributive to a robust industry growth.

Establishment of traceability conducive to organic products

The consumption of food that is free from chemicals, hormones and genetical modifications has found swift popularity among a large number of consumers worldwide. It is only obvious that the emerging economies who are engaged in large volumes of crop production will refocus their energies on the cultivation of organic produce.

While Asia-Pacific has quickly emerged as a major hub for all organic things, it is the Indian startups and agricultural firms that have ample opportunity to emerge as market leaders. However, this would be feasible with the enforcement of several safety norms that would regulate the production and movement of these organic produce within the entire chain.

For instance, the Food Safety and Standards Authority of India (FSSAI) has recently proposed norms for the circulation of organic food within the country. It has projected that food traceability should a compulsory measure that has to be enforced at the producer level for gauging the accuracy of the organic status claims of each product. Further, it is expected to make it a compulsion for the deployment of labelling norms along with a certification or quality mark to assure the consumers of the organic status of the product.

With such accountability and measures in place, to track the credibility of organic food products and drinks, the global market is set to get a much-awaited facelift. The other emerging economies, such as USA, Thailand, Korea, and China are sure to catch in on the trend and ensure an efficient flow and regulation of organic produce in their food supply chains.

Organic tea to cater to wellness beverage consumers

Tea is one of the most widely consumed beverages in the world. It is only plausible that the purview of healthy and organic also extend to this drink. A large number of consumers today have believed in the consumption of tea brands where the tea crop is organically grown and non-GMO based. It is probable that several tea producers cater to this and come up with their own brands to cater to this expansive customer base. Organic tea today has slowly edged out the aspects of healthy and organic, and emerged as a wellness beverage by lifestyle enthusiasts. This is why local cultivators and tea producers have ventured into the market to satisfy their customers.

For instance, a digital healthcare company named has recently unveiled its range of organic green tea to add to the organic beverages market in the Asia-Pacific region. The organic green tea will be available in a number of variants including honey, tulsi and lemongrass. This move is a testimony to the vibrant competitive landscape of the organic food and beverages marketPsychology Articles, and is sure to contribute to the local and international markets too.

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Ravi Chawat, is a digital marketing engineer with Allied Market Research. He has worked intimately with industry specialists from different segments including chemical, automotive and transportation, information technology, food and beverages, construction and manufacturing & energy and power. Ravi's article concentrates principally on balancing relevant data but never at the expense of making the content engaging. He believes in giving fair-minded information to guide significant business choices. Any comments should be sent to the author at

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