Are All The Free Things In Life Best? Not On Your Net, They're Not!

Jan 16
22:00

2002

Roger J. Burke

Roger J. Burke

  • Share this article on Facebook
  • Share this article on Twitter
  • Share this article on Linkedin

Here is my latest article. It may be freely used in ezines, on websites or in e-books, as long as the Resource Box is left intact.I would ... ... of where it was used, and if ...

mediaimage

Here is my latest article. It may be freely used in ezines,Are All The Free Things In Life Best?  Not On Your Net, They're Not! Articles on websites or in e-books, as long as the Resource Box is left intact.

I would appreciate notification of where it was used, and if possible, a copy of the ezine or newsletter that it was used in. Please send notification mailto:webmaster@online-wealth.com

-------------

The best things in life may be free, but the headline above brings into focus a pervasive and invasive trend on the web.

We all know what free means; I shouldn't have to drag out a dictionary definition to spell it out (no pun intended). It looks like, however, that the generally accepted meaning is being twisted into something that's not quite free.

Let me explain...

You're at a website and you find a free e-book you like...you click the link and up pops another annoying box asking you to send a viral email to some of your friends or associates; or...

You want to subscribe to a free ezine, so you click again...but, again another popup box, please send a viral email to your friends; or...

You're offered a free trial of a piece of software, but before you can get it, there it is again...another box soliciting a viral email to your friends.

So...what's wrong with all that, you ask?
Let me answer that with a question: When that telemarketer offered you a free trip to Florida, for a week, and all you had to do was listen to a sales pitch for land, what did you do? It's OK...you don't have to answer that.

Some take up such an offer, of course, but I'll bet most don't. Why? Because it's not really free! It's what I call "free...but".

The point has now been reached, I think, where few "free" offers can be trusted. And, I think it's about time that marketing pundits particularly took note of the fact that free really does mean free.

Oh...there are no free lunches, you say? Apart from the creation of the cosmos perhaps, you're right. But, if a seller insists on offering a "free...but" product, that seller should make sure the prospect knows that before the prospect clicks through. What's so hard about that?

Look, it comes down to this: If a seller wants me to do a sell job, then pay me. Don't offer me a book, software or whatever "free", and expect me to blab about a product or offer when I haven't even read or tried it yet.

Now, if you think I'm wrong, then go ahead...keep doing the other guy's job and keep running the risk of being accused of SPAM. It's your website and reputation that's on the firing line...not mine.

As for me...I don't buy that type of "free" anymore. It's getting to be too expensive. ;-)

Article "tagged" as:

Categories:

Also From This Author

Navigating the Digital Marketing Landscape: The SPAM Dilemma

Navigating the Digital Marketing Landscape: The SPAM Dilemma

In the ever-evolving world of digital marketing, SPAM has become a notorious four-letter word, often associated with unsolicited and unwanted communication. Yet, as we delve into the complexities of online marketing, it's crucial to strike a balance between consumer protection and the legitimate needs of businesses to reach their audience. This article explores the nuances of SPAM, the challenges of defining permission marketing, and the importance of maintaining quality in our digital interactions.
Achieving Top Search Engine Rankings: A First-Time Success Story

Achieving Top Search Engine Rankings: A First-Time Success Story

Discover the secrets behind securing the coveted number one spot on major search engines like Yahoo, Google, and Altavista on the first try. This detailed account reveals the strategic approach to developing a unique product, optimizing web content, and mastering search engine algorithms without resorting to underhanded tactics. Learn how a straightforward, content-focused strategy can lead to impressive SEO results and drive targeted traffic to your site.
The Last Of The Red Hot...Good Samaritans?

The Last Of The Red Hot...Good Samaritans?

In an online world brimming with pop-ups and technical glitches, the unsung heroes are those who take the time to alert webmasters about issues on their sites. However, these good intentions can sometimes be mistaken for spam, leading to frustration and a reconsideration of one's Samaritan impulses. This article delves into the experiences of those who have tried to help, only to be rebuffed, and explores the fine line between assistance and annoyance in the digital age.