|
|
Do your patients understand you?Let's take a look at how much energy you put into making sure your patients understand what you are telling them. Are they truly understanding your diagnosis and all of the options available to them? What do you as a practitioner do to ensure your patients comprehension? How do you know?A recent USA Today article states that miscommunications between patients and health care providers are increasing the chances that people who need medical care will be hurt or killed in the process.The article sites a report done by the Joint Commission Healthcare Accreditation Group which states that cultural and language barriers pose problems for patient-doctor communications, as well as poor general literacy skills. The group's recommendations include specific advice for educating and training healthcare professionals; using well-trained medical interpreters for patients with English comprehension difficulties; and encouraging a culture of easy-to-understand communication in all facets of medical care. Dennis O'Leary, president of the group, says that when he was in medical school no one even mentioned that someone might not understand what he was saying. "Yet, more serious adverse events are caused by communication problems than any other thing. "Why am I writing about this??? It's not because of my passion for communication, and it is not because (as a health care copywriter) ensuring communications are easy to understand and written to the appropriate audience is a core part of what I do. It's because ensuring patients understand what their problems are, understanding what treatments you recommend, and understanding what courses of action are available is an important aspect of your job. And how do you really know if people understand what you are saying to them?There are a few steps you can take to ensure patients understand what you are telling them.
I suggest making generic hand-outs for some of the most common diagnosis you make. In other instances you may need to write down basic information during the appointment - type them out if you can or have someone in your office do it. You know why...your handwriting is illegible.
Take a few minutes this week and simply look at the written material you give to patients. Whether you provide it when they first visit your office, or educational materials you send home with them throughout their treatment. Can your middle schooler understand it?If not Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHORAuthor of Healthcare Copywriting Secrets Revealed, Kelly Robbins is an award winning copywriter and marketing coach/consultant. She also publishes The Healthcare Marketing Connection, a free e-zine on healthcare marketing tips. Contact Kelly to receive her free report, "5 critical things you must know when writing for the healthcare industry" - info@KellyRobbinsLLC.com or 303-460-0285.
|
||||||||||||||||||||||||||||||||||||||||||
Partners
|