A basic overview of Google Analytics – Its features and advantages

Google analytics is an analytics tool created by Google and it is used to create more effective website content and navigation. Google Analytics gives you the most accurate and closest behavior of your website visitors, how they come to your site, what pages they read repetitively and on what pages do they click the placed advertisements. In return, you will be able to determine that niche which is highly demanded by the people. And hence you can create similar more content for your website. Well! This is only an example. Google Analytics also tell your how many of your visitors turned into your customers. Furthermore, it gives very close and precise data about the e-commerce of your website.

There are a number of questions which an intelligent and business minded website owner would like to ask regarding his or her website. At first place, the website owner would like to know how visitors are using his home based business’ website. Whether they just come to the home page and then close the window or they wish to get into the inner pages of the website. Similarly, an advertiser will track his or her campaigns by seeing the conversion rates. In Google Analytics, conversion refers to the conversion of visitors into customers. Customer can be anyone who click on your advertisements or make any purchases from your website. Having accountable data on this will help advertiser to optimize his or her advertising campaigns.

Similarly, a website owner would like to ask whether his created content is interesting and engaging enough or not for his home based business. Google Analytics is the answer to all of these questions of any website owner. It even collects data about when user abandons the shopping cart. This will tell you why people are not making any specific purchases from your website. Consequently, you can address that specific issue and can again trace the visitors’ behavior. Similarly, website navigation also plays a very important role in keeping the visitor on your website and to convert him or her. Google Analytics also tell you about how you can improve your website interaction so that people become more convenient and easy in using your website.