Your business is a treasure trove of potential. Beyond your existing products and services, there are untapped resources at your disposal that can propel your business to new heights. This article provides a comprehensive guide on how to leverage these resources to expand your business.
One of the most valuable resources in your business is the information you provide to your clients. This can be repurposed into an informational tips booklet, serving as a marketing tool or a new revenue stream. This can be achieved by compiling the advice you've been giving your clients over the years in various formats.
Sound bites, the catchy phrases you often tell your clients and audiences, can be a powerful tool for business growth. Write them down and categorize them according to your area of expertise. These sound bites can be used in various ways to promote your business and its offerings.
Once you have your content, consider the different formats it could be presented in. You could print it as a booklet, record it as an audio or video, turn it into daily reminder cards, or even use a tip per day on a calendar. These are just a few of the many possibilities that can help you reach a wider audience.
After deciding on the formats for your content, it's time to plan how you will distribute each product. Some products can be promoted through excerpts in print publications, while others can be sold directly in large quantities. You might even consider licensing reprint rights for very large quantities.
Notice how these products can complement the service side of your business. They can be a good fit for a client's budget when they cannot afford or are not ready to purchase your consulting or speaking services. This balance can help you maintain a steady revenue stream while catering to a wider range of clients.
Plan to introduce at least one or two new informational products a year to expand your business. This allows you to stay in touch with your prospects, clients, and former clients each time you launch a new product, all while growing your business.
Recycle your knowledge to nurture your clients and to nurture your own business development. Use those resources you already have for everyone's benefit. This not only helps your clients but also contributes to your business growth.
In conclusion, your business has more potential than you might realize. By harnessing the power of information, crafting effective sound bites, exploring different content formats, planning your distribution strategy, balancing products and services, introducing new products regularly, and recycling your knowledge, you can take your business to the next level. For more insights on business growth, check out Forbes and Entrepreneur.
Plays Well With Others to Become an Instant Author
You wrote a tips booklet. Maybe more than one. Oh wait, are you one of the people who is still thinking about doing one? Not to worry. Wait ‘til you see how easy this gets.
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