Website visitors for your business - Building strong website traffic.

Jan 16
00:36

2005

Peter Jordaan

Peter Jordaan

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With so much that is being said about driving visitors to a website, it is good to look at the values of a few practicalelements of your website that will in principle assist youto build a profitable online business. Your website needsimple and effective methods to keep your business on a profitable track. Lets look at a few practical ideas.

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When a visitor comes to your website you have to get theirname and email address so you may follow-up by autoresponderor when you choose. It is important to ‘enable’ your website to automatically deliver quality content such as anewsletter to visitors and allow you to follow up with extrainformation when necessary. Top marketers agree that thisforms a large percentage of their online success. How do youdo this? You add a form on your web page,Website visitors for your business - Building strong website traffic. Articles giving visitorsthe chance to subscribe to your opt-in list, newsletter orreport. This essential method to introduce your service willbuild relationship. What is required of you is to integratethe autoresponder into your web site HTML through a form sothat you can pre-load the autoresponder with yournewsletter. Break up the knowledge you have about yourindustry into to-the-point content and formulate it into aninformative newsletter. Subscribers can now begin to see youas an expert on the subject and look to you for solutionsyour business is offering.

Once your newsletter is up and running, you can use thesevery same tips and techniques you share with yoursubscribers and also write a weekly article about yourproduct or service, and then submit it to article directories online. This is very easy to do and will havegreat response for your business. There are tens ofthousands of ezine publishers online that needs goodcontent, and will give you valuable exposure for yourbusiness. You will have many sites linking to your siteand people will be able to read what your business is aboutand visit your website. There they will be able to subscribeto your newsletter which provides more information aboutyour product or service. Each article has got a resource boxat the bottom which allows visitors to visit your web site.Write your 4 to 6 line resource box by viewing some samplesonline and making up your own. Finding details of articledirectories can quite easily be done through looking up insearch engines.

Let’s go a step further and look at newspaper classifieds. By using little snippets of ideas from your newsletters andarticles, you can come up with short eye-catchingpromotional messages to use in newspaper classifieds. Thereare newspaper companies that offer state-wide andnation-wide advertising in their papers, often coveringreadership in excess of 6 to 11 million. By placing 10-15word tiny classified ads all over the globe can dramaticallyincrease your website traffic. This is a very good idea for generating sales leads to your website from where a name andemail address can be captured for further follow-up. Youwant to get your leads to your web site first from where they can subscribe to your automated content.

Another excellent method of getting website visitors to yourwebsite is making use of Pay-Per-Click search engines todrive targeted traffic to your website. You can get manygood 'keywords' for aproximately 5 to 15 pennies to drivetargeted website visitors to your website. When spending money on Pay-Per-Click Advertising, it is a good idea toalways give website visitors the option to subscribe to youropt-in list, newsletter or report, on a short landing pagebefore they are introduced to the main product offer, sothat you may capture their name and email address for yourautoresponder series and later follow-up.

Lastly lets consider the eye-opener an affiliate program canhave for your business. With the right product or service itis by far the hottest way of building your business andcustomer-base. Submit your program to affiliate directoriesacross the web. You’ll have affiliates making sales for youand not paying a cent in advertising until you’ve made thesale! Your advertising will be covered by your affiliates,and you can concentrate on providing customer service and continue follow-up with your increasing customer-basethrough newsletter delivery and other product offers.

By becoming familiar with how important it is to stayrelevant when implementing these methods will benefit yourbusiness and you will find that you’ll be achieving betterresults.