Why is Data important for Mlm leaders?
Data is important for any business operator, however you can learn why network marketers use it to improve their sales.
Data measurement is key to running a successful marketing program. It cannot just be measured by sales anymore. The days of direct marketing are over, however, there are some traditional marketing methods that are still effective. The key to understanding data measurement is the goals that you set up for their business. As one of many Mlm leaders, they will need to understand the role of goals and data in their business.
Understanding goal setting, tracking and data management
Goal setting for Mlm leaders are the core foundations for a solid marketing plan. These goals are directly aligned with your business. However, individual goals that they set up in an analytics program are tactical ones, not the strategic. Some examples include traffic, bounce rates, conversion rates, page visits and other areas on the tactical front. These direct day to day marketing operations and help you shape your editorial calendar for upcoming promotions and messages.
Mlm leaders always track their tactical goals, no matter how small they are. As an example, Jody McMuffin wants 10,000 visits a month for her site. So, she’ll set up a tactical goal to track and measure her monthly visits. She can then segment this down into returning and new visits. She wants them to be all new visits. Her other goal is to convert 10% of returning visits into subscribers or into direct leads. She’ll set up another trackable goal for email subscriptions or conversions on a landing page. Her benchmark is zero and she will take a screen shot for later reference. At this point, this will create content to help her achieve her tactical and strategic goals.
Mlm leaders will manage their data very carefully through an organized system. They will track goals and take snapshots on a regular basis. They will adjust their content to meet their goals and use the data they have captured to drive action on their website. They will use this data to adjust their call to actions and elements on their website.
How long to keep data in storage?
Over a period, they will collect a lot of data and if they’re downloading it to the hard drive. The drive will fill up with ancient data. How long should you keep data? As your business changes, the data will need to be achieved and stored no longer than a year. Goals will change and the way that its organized is vital in keeping a marketing plan organized. By the month is the easiest way to keep data structured for later reference.
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ABOUT THE AUTHOR
David Feinstein has helped hundreds in the last 30 years lead a better life in network marketing. Learn more at www.davidlfeinstein.com