Are you trying to be all things to all ... can't do it.If you're going to make a living on the ... Highway, or in any venture, you have to decide whoyou are.If your ... custo
Are you trying to be all things to all people?
You can't do it.
If you're going to make a living on the Information Super Highway, or in any venture, you have to decide who you are.
If your potential customers don't know who you are, how do you expect them to buy from you?
You can't make a sale to everyone.
You can only sell to those who:
<> Want your product.
<> Need your product.
<> Desire your product.
You may have the ability to sell air conditioners to Eskimo's. But it's a lot easier to sell them in Florida.
Pick you're niche, dig in and stay the course.
Did you know that GM only sells their products to 2% of the American population?
Do you think they're making money?
You bet they are!
They target their market and stick with it.
Do you think M & M promotes his albums in senior centers.
Of course not?
There's a Zen story that illustates this point.
An old man and his grandson are walking down the road with a mule loaded with their possessions.
As time goes by the young boy can't keep pace. So the old man puts him on the mule with the possessions.
A stranger mocks the two saying if the youmg boy had any respect, he'd let the old man ride.
They exchange places and come upon another stranger who says it' a shame how they're treating their mule.
Hearing this the old man takes a long pole and instructs the young man to help him carry the mule.
They reach a bridge and as they begin to cross the mule becomes agitated and everyone falls into the water.
What's the moral?
Once you've set your course, put on blinders and ear plugs and stay the course.
John Colanzi publishes the "Street Smart Marketing" newsletter. To subscribe mailto:ezmailer-subscribe@listbot.com Get your Free special bonus traffic generating software at: http://johncolanzi.com/free.html
