Apartment Finder uses new Web site Tool to help Renters find Apartments

It is always inspiring to see innovation at work. Especially now, as the economy struggles, when people pull themselves up by working with their community, by developing cutting edge technology and putting to use creative ideas, it is remarkable: the determination of the human spirit.

Without sounding too effusive, it is really a unique time. The global economy is broken, forcing professionals of every stripe to bear down and come up with new ways of doing business.

The real estate market is in the center of the storm. The current crisis is in large part the result of a series of misguided decisions. Those decisions turned the market upside down, losing millions of dollars for many people, and tarnishing the real estate market's reputation. The reputation might be poor, but that doesn't mean real estate is going anywhere. People still seek the dream of homeownership. Only now it is more difficult to purchase a home--banks are reluctant to loan, capital is in short supply, and sellers are wary of taking too hard of a hit on the price of homes.

From these obstacles a rise in renting has emerged. People who normally would be intent on ownership are content -- for the time being -- to rent. And for good reason. Renting an apartment provides would-be homeowners with time and opportunity. They can save capital, secure their jobs, build credit and take their time while searching for their home.

Similar options are available to people searching for apartments, too. One of the marvels of the Web is the massive amount of accessible information. And in troubling times, people -- businesses, real estate professionals, entrepreneurs -- are willing to share their services. Renters now have the luxury of scouring thousands of apartments. They can view pictures, take virtual tours, explore different neighborhoods and speak with realtors, all from the comfort of their home.


Using this tool to find an apartment is just one way people is working together. By sharing our resources and developing new technology, the world will pull itself up from the current economic crises. And renters will have a better chance of locating their ideal apartment.