Display Cases - Various Lighting Options to Improve Merchandise Visibility

May 2

07:10

2012

Robert Schumann

To ensure you have the correct lighting display cases, you need to understand the best options you have to help promote the merchandise you sell. By using the correct lighting you can dramatically improve the value of your items, creating the ideal environment for display.

Understanding what type of lighting works best will help improve how you display your merchandise in a professional way and add a whole new dimension to your marketing.

Using Halogen Lights

Halogen lighting is typically installed in a straight row and placed in some type of aluminum fixture inside the display cabinet. Depending on the size and shape of the case, it might hold between one and eight strands of lighting to illuminate the interior of the case. Halogen lights produce an extremely bright and clean light source. They work perfectly for jewelry because it offers a bright illumination to create an amazing glimmer to the products you are selling. The light is clean and white and creates a very modern contemporary scheme. Halogen lights are a very "green" source of illumination, last a very long time and are extremely inexpensive to use, over fluorescent lighting.

Using Fluorescent Bulbs

Many display cases use fluorescent bulbs to illuminate the inside of the box. They are typically one long tube that runs the entire distance of the case, either horizontally or vertically. They provide an even distribution of illumination and can produce a substantial amount of light over a large space. While not as efficient has halogen, they have a very long life span and can provide nearly 15,000 hours of illumination.

Using LED Bulbs

LED bulbs are usually installed within a tube and housed inside display cases. Of all the available light sources, they give out the most light and can provide up to 50,000 hours of useful life. They require very little maintenance.

Studies have long proven that lighting can have a tremendous impact on consumer behavior---and we're not just talking of display cases here. For example, restaurants use lighting to invoke different emotions in their clientele: some use soft light for a romantic ambiance; others use red light and even a red color scheme to encourage people to eat faster! Without a doubt, your choice of lighting can mean the difference between zero sales and having people snap up everything on your shelf. Why not use this market psychology to your advantage?

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