As the year 2016 is going to arrive, the message to be conveyed appears to be clear. Computerized showcasing is not going anyplace and it arrives to stay and is continually turning into a vital piece of promoting spending plan for some companies.
As the year 2016 is about to arrive, the message to be delivered seems very clear. Digital marketing is not going anywhere and it is here to stay and is constantly becoming an important part of marketing budget for many companies. Businesses are now spending equal money on TV and on digital. So what next? Well if your website is not built according to the latest development standards or you are not giving time to Content Marketing or Search Engine Optimization (SEO) or else haven't developed some strategy for Search Engine Marketing, you must start doing so. However, putting into the extensive publicity of different digital jargons seen online or on social media without knowing about the results may turn your marketing effort into useless. Here are the 3 biggest mistakes in digital marketing that need to be avoided at all costs.
Mistake 1: Poor Planning
One biggest blunder that is made in digital marketing is the lack of an organized cohesive strategy, that sometimes result in a waste of invaluable time and money, together with the loss of opportunity. Before investing, you should re-consider and plan the following for efficient digital marketing:
Analyze the market: A thorough understanding of a brand's competitors, customer demographics, geographical boundaries and further knowledge of market trends.
Perform a SWOT analysis: Analyze your strengths, weaknesses, opportunities and threats.
Have a budget: Have a look at your budget for this marketing effort and other individual marketing channels?
Mistake 2: Unrealistic Expectations
It should be noted at the very beginning that digital marketing is not made for producing instant results, particularly with companies that are new to provide digital marketing services. In fact, it takes some time for digital markets to develop, optimize and give you the superior results. It is necessary that clients are given authentic expectations. Here are the average timelines for digital services offered:
Search Engine Optimization: 90 - 180 days
Pay Per Click Campaign: 90 days
Social Media: 30 days
Mistake 3: Not Being Informed
The presence of new analytics software makes it less complicated to track and analyze every view, every click and every dollar. However, what is imperative is to be informed about how the marketing budget is being used by the company. So if a marketing agency is engaged for a brand, key data points should be known to the stakeholders. Hence, if it is a PPC campaign, you should have the expertise of how to log into AdWords and also be able to examine the account history as well as follow any needed account modifications. This should be true keeping in mind the different digital factors. Also, you must have a fair knowledge of the KPI's, the terms, conditions and best practices of it.
If you don't have sufficient time to go through learning matter, hire a consultantwho could perform the audits and help in removing useless work. This will help save you some money by keeping the marketing agency and staff on their toes.
