The Race To Get To The Top Of Google’s Listings
Most webmasters know that faring well on the search engines is crucial if you are going to get your share of the customers. But do you really need to be on page one? Google is probably the most well known search engine online, and websites are constantly jostling for position to get that number one spot on the first page. There’s no doubt that being on page two or three is going to be better than being on page two hundred, but is it enough to grab some sales? Google is split into two basic groups. Firstly there are the organic search results.
Google is probably the most well known search engine online, and websites are constantly jostling for position to get that number one spot on the first page. There’s no doubt that being on page two or three is going to be better than being on page two hundred, but is it enough to grab some sales?
Google is split into two basic groups. Firstly there are the organic search results, which are achieved with good old fashioned hard work in the search engine optimization department. And secondly there are the search results that you can pay to appear in. Both of these are equally competitive, but there is an essential difference. You could say the first method is competitive in terms of knowledge, whereas the second is competitive more in terms of money. The biggest budget generally gets the top keywords. Although of course, you need to know which keywords to bid on in the first place.
They say hard work reaps rewards and this is certainly the case when you are trying to get to the top of the listings. Being on the first page of Google will get you better results than being on page two. But if you can get in one of the top five positions the results will be better still.
The problem though is that it’s not just a case of getting there. Inexperienced webmasters will sit back and celebrate at reaching that coveted number one spot. And very soon after they will find they have slipped back down again.
This is because the world of search engine optimization is highly competitive. You could expend all that effort to get there, but you still need to keep working in order to stay there. There will always be other websites that are clamouring to take that spot away from you – and with it will go a percentage of your business.
There’s no doubt that all websites need to focus on featuring in the organic search listings. This costs you nothing but time to do yourself – although you can often get better results if you can afford to hire an expert to find the right keywords and phrases to focus on. But if you have a budget to work with, then it will definitely pay off to invest it in pay per click positioning as well.
In short, the more knowledge you have and the more you focus on SEO, the more likely it will be that you’ll get closer to those coveted spots on page one of Google. It does take work and dedication, but it is work that will bring you fresh orders and new customers, and that is what you are aiming for in the end anyway.
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Web Profits specializes in search engine optimization, online marketing & web design, helping businesses generate profits from the Internet. For a free report on 'The Secrets of Online Marketing for Offline Businesses' visit SEO.