Customer Service as a Pillar of Social Media

http://annettapowellonline.com - Quality service contributes to every business’ success. Start-up companies can’t grow into sustainable ones without it. Established companies lose market share when service levels drop. Identifying the requirements to meet people’s expectations is much difficult and changes with time.

The best customer service starts with managing expectations. A comprehensive policy information establishes boundaries. For example, if orders arrive at the customer’s address in 3-5 business days when your page or site states that orders arrive in 4-7 business days make them pleasantly surprised.

Quality service solves problems and transactional issues are part of it. The types of problems vary. However, the reality remains that demand is driven by the need to solve problems therefore making social media a valuable service and marketing channel. It enables you to show customers and prospects how your business can solve their problems.

As an example, if your business sells parts, including how to troubleshoot videos with links to the appropriate items is a service. Use good keywords to attract natural search and links to additional information for buying. This results to more sales and fewer calls.

Every effort you make is worth your while because social sites become members of your sales and service teams, giving you long term benefits from providing digital customer service.

For more information on customer service as a pillar of social media, go to http://annettapowellonline.com .

Take care,

Annetta Powell

Your Professional Success Coach