Michael John Arnold

Database Email Marketing

Database email marketing is one of the best ways to build your business. Despite the fact that many marketers declare this form of marketing to be “dead” smart marketers know that this just is not so. There are in fact a lot of ways to make this promotion work.

Responsible email marketing equals no spam: The important thing to remember is never send unsolicited email to anyone, this is called spam. When people have not asked for information or agreed to give you their email addresses for this purpose you should not do this. You will get poor response, if any, and sometimes get into trouble for doing this.  

Spam filters: one of the problems with email marketing is the spam filters. People employ this software to try to cut down the enormous amounts of spam in their email boxes. The ISP’s often have these set up as well.  This problem can be overcome by these methods.

• Double opt in lists: double opt in means that people must confirm that they really want to subscribe to your list. They not only opt in via your subscription box, but must also reply to your confirmation letter. This not only confirms that they have given you a good email address but that they really want to have more information from you.
• Confirmation letters: These letters will be sent via your autoresponder as soon as someone signs up for your list. They are also known as verification letters.
• Using spam filter software: Many good autoresponders offer this as a free service. They use software such as Spam Assassin to check your outbound email for trigger words. There is a whole list of these words that spam filters feel are used by spammers. The software detects these and counts them as percentages of points against you. If you have over a certain amount of points it indicates that your email will not get through the spam filters and you need to reword your mail.
• Blogs and RSS feeds: some people use these methods for newsletters as a way to get through spam filters. Always offer your subscribers regular newsletters as well as this because many subscribers enjoy the real thing.

Building a database: mini sites are a great way to increase your email marketing database. You can use web form subscription boxes and landing pages to do this. The great thing about using a mini site is the fact that you can do many cost effective website promotions.

The key to success is to drive a large amount of targeted traffic to your mini site. This will allow you to build your database quickly with the right people, who will be interested in your products and services. Here are a few methods.

• Article distribution:
• Search engine submission:
• Google Adwords:
• Blogging:

It is wise to use as many methods of traffic building as possible to get a steady stream of warm ready to buy visitors and subscribers. To learn how to build mini sites you can go to www.minisitepayoff.com

Article Tags: Email Marketing, Spam Filters

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