Dating industry market - how to start a dating site?
There is a number of vendor companies which service the industry providing dating software, additional services, matchmaking, dating coaching and payment solutions. Don't develop your dating site from scratch. Just become a partner of some white label company or get yourself a good ready-made dating software package to own for life and develop as a serious business.
Dating industry is rushing towards the best technologies and scientific studies to improve matches. It's one of the most progressive internet industries I have seen for the last one or two years. In comparison with other online businesses, that require a lot of special knowledge and equipment, online dating websites do not need a lot of maintenance and can bring steady income.
Dating industry market has a lot of big and professional players like Match, Zoosk, eHarmony and other. Alongside, there is a number of vendor companies which service the industry providing dating software (ready-made or white label), additional services (video chats, face recognition, background checks, virtual gifts), matchmaking, dating coaching and payment solutions (sms, cc etc.). That's why a lot of dating startups open very often all over the world. Anyone can start his dating site: get a dating software, put some branding and start promoting.
Mostly, new dating websites are niche targeted to service a certain group of people by their language, interests, age or anything else they find in common. They get good audience and monetize it quickly. "Freemium" model prevails, though. If you start a dating site now, you can earn with ads, banners, additional services for site members. Micro payments are common.
The only thing I would tell you is that you don't want to develop a dating site from scratch! Just become a partner of some white label company if you are a marketer and a dating site is just another thing to promote; or get yourself a good ready-made dating software package to own for life and develop as a serious business. I prefer second variant personally. You get everything you may need at once and then may adjust the script for your needs. It's cheaper and definitely faster.
One of such dating software is PG Dating Pro (www.datingpro.com/dating/) - a ready-made dating website with several free templates, free support service and regular updates. Basically, it's a one-time payment and they take care of the rest: installation, customers questions, hosting and custom development if needed for some extra. You do marketing. In addition, Dating Pro team has just been nominated for iDate Awards (dating industry awards) in a category "Best Dating Software Provider". It's a well deserved recognition for this php dating software so I'm going to vote for them to help them win!
Once again, dating industry is growing fast. You can start your own dating site today and get your market share. It's worth looking at as you can own online business in a matter of days. Online dating is a fun, creative and highly techy part of online business which can be very profitable in good hands. And I wish you good luck with that!
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ABOUT THE AUTHOR
Elena Kolyasnikova, product manager for PG Dating software (http://www.datingpro.com/dating/) - ready-made scripts for creating online dating, matchmaking, community and social networking sites. Elena is also a dating blog author. See our corporate blog at http://blog.pilotgroup.net/