How to Sell Real Estate via the Internet
Consumers have higher expectations than ever before in terms of a real estate site that offers valuable results where they can have all their needs met. This makes it harder for modern estate agents to create the kind of site for real estate purposes that not only stand out from other sites, but exceeds customer expectations while helping the agent grow their real estate business. What are some of the ingredients needed to help a real estate agent sell real estate via the internet?
Enhanced Listing Data to Improve Consumer Experience
Consumers in this day and age want to see a wide array of property listings on a real estate site, but that is not all. In addition, they would also like to interact with the property listing in one way or the other. This would include the ability to simply click on a thumbnail to experience a larger, better view. They also want to take a virtual tour inside the advertised property. Modern technology made that consumers expect these things to be standard features of real estate sites.Therefore, the modern agent need to stay competitive online and offer consumers what they want.
Luckily, there is a solution in that PG Real Estate Solution offer a wide array of options to help estate agents show off properties. This would include text description, video and image galleries, booking calendar, maps, and so on. There are open source applications made available that can be installed on existing websites to enhance consumer experience. Not to mention the fantastic photo gallery programs where it is possible to upload several images in one sitting. A really nice feature is that the estate agent can protect their listings through making use of watermarks or logos in order to prevent any list content stealing.
Using PG Real Estate will allow estate agents to showcase their listing on their own real estate site using panoramic style which will guarantee much more views than before.
Enhancing Website Usability
Real estate professionals will love the turnkey Multilingual Real Estate Script that allows them to manage site texts through the back-end which supports six languages such as English, Spanish, Russian, French, Turkish and German. Visitors to real estate sites do not want to struggle to navigate their way around, and would certainly click away within mere seconds should they find that the site they are visiting makes is hard for them to find what they are looking for (Even on first visit).
The problem with real estate sites are that they fall short in many aspects. Most are cluttered with too many graphics and a lot of unnecessary information. In addition the menus are hard to find, and instructions on where to go is lacking. Information is also poorly organized, making it difficult for consumers to find they way around the real estate site. These are all things that may reduce a real estate agent's chances of online success. Web users nowadays expect simplicity and organization. This is why PG Real Estate Solution proves to be so popular with estate agents who want to be independent business owners with their own state of the art real estate site.
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ABOUT THE AUTHOR
Julia Pilotá Support and Sales manager specializing ináreal estate website design andá estate software http://www.realtysoft.pro/realestate/