Driving Traffic to your Site with Web 2.0

The World Wide Web has become an advertiser's paradise with more and more online businesses starting every day. Prior to applications and software, network marketers were able to advertise but had no real way to narrow it down to only interested and potential customers. Web 2.0 allows users to categorize and organize the content better so it can be used in specific situations in specific niche markets.

When it comes to internet marketing, Web 2.0 has made quite a name for itself and is the latest buzzword in the industry. Considering the many benefits that internet marketers can get from Web 2.0, its popularity is no surprise. As big of a name as it's made in the internet world, many are still not familiar with Web 2.0, although they may be benefiting from many of its unique features without even realizing it.

In simple terms, Web 2.0 is an internet platform that allows users to connect and interact with not only a website but also with other users so that they may share information online. An excellent example of a Web 2.0 platform is a blogging site. While blogging may have been around longer than Web 2.0, blogging sites were not near as functional nor did they have as many features as they do now, making them the perfect way to drive traffic to your site.

Some of the online communities that Web 2.0 encompasses include Twitter, Facebook, MySpace, YouTube, StumbleUpon and Digg to name just a few. If you're familiar with even a few of these platforms, you know the steady flow of traffic that comes to these sites on a daily basis.  You may be wondering how this fits into your internet business and how Web 2.0 can generate a high amount of traffic to your site-traffic that can convert to sales.

Starting an internet business is an exciting venture and often start-up costs can escalate faster than you realize or had planned. What you need, and need quickly, is traffic to your site, preferably free traffic. The more traffic you get to your site, the more your chances of making sales. With the advantage of the many Web 2.0 sites, you'll have access to many users all interacting and exchanging information with each other. In addition, each of these sites have specific niche markets and topics the users become a part of, making the site a goldmine in terms of internet marketing and traffic flow.

If you're selling a product such as a new and very popular software program, you may not wish to advertise it throughout the entire site because you may cause those that aren't interested to turn away. However, if you go to one of the niche groups on the site, you'll find a zillion users that share your interest, giving you the opportunities to not only generate tons of traffic to your site but also to make many sales.

Web 2.0 has many community-based websites that will allow you to insert the URL on your site to give you a lot of free exposure and advertising. By using the niche markets in these websites or programs, you're offering your products to the many that share your interests. The best part of this advertising is that it's free!