This article is all about finding traffic in unlikely places. No matter what product you are selling, what program you are marketing, or how you are planning on making your money in the long term, these two methods can easily be used to drum up the traffic and the conversion rates that your website needs to survive.
No matter what product you are selling, what program you are marketing, or how you are
planning on making your money in the long term, these two methods can easily be used to
drum up the traffic and the conversion rates that your website needs to survive.
The first way to find traffic in unlikely places is to contact webmasters of other sites and see if
they are interested in sharing links with you. This will help you gain credibility with the search
engines and acts as a "free" advertisement. Now, before you go off and ask really well known
websites if they will trade links with you, you need to learn a few rules which are mostly
common courtesy.
Firstly, do not even bother asking a site that is far more popular than yours to trade links with
you. They won't do it, so don't even ask. If you are unsure of whether or not a site is more
popular than yours, simply check the Alexa data for all websites or the Technorati data if you
are exchanging links with a blog.
Secondly, mind your manners when you are asking to trade links with another webmaster.
Think of this as a business deal and act accordingly. Do not use slang in your email to him or
her, and use proper etiquette.
Also, explain what you are selling, why you want to exchange links with the webmaster you
are corresponding with, and how you think it could benefit both of your sites. A clear and
concise letter is often what can help seal the deal in a partnership such as this.
Another great, and mostly unused, way to drive traffic to your site is to offer an affiliate
program. Affiliate programs are perfect for those of you with sales, retail, or marketing
websites. You should fully take advantage of creating an affiliate program if your business
website warrants it.
For those of you who are unaware, an affiliate program is simply a program that you run as a
webmaster which allows other websites to link back to products on your website. If a person
purchases a product from your website by using an affiliate's link, the affiliate gets a small
percentage of the purchase.
This type of program makes you happy because you got the money from the sale. It makes
your affiliate happy because he or she got money for doing practically nothing aside from
placing a link on his site. And it makes the customers happy because they ended up with the
item they wanted.
While these are just two different ways to drive traffic to your business website, there are
many more techniques which you should consider using. A quick search on your favorite
search engine can turn up countless resources for information for those of you looking to
establish your own online business.
Furthermore, it may be in your interest to check out some books relating to online businesses,
search engine optimization, and some of the other topics discussed in this article. Good luck
with your business.
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