This Tuesday Google has launched its new search facility for business users called "Google Custom Search". Google now offers 2 different versions including the Google Custom Search Business Edition. This version is similar to the free one but available without any adverts distracting the user.
Google Custom Search can be:
Included in one website, multiple or even specific web pages
customised adapting the websites branding criteria
Host the search box and results on your own web pages.
This service launched by Google may look technical but with the new system everyone without any HTML background can add this new search engine to the website in about 10 minutes. Who can use Google Custom Search?
Websites, blogs, or special internet groups
Companies of any size (Business Edition)
Non-profit, government or educational organisations
Google's new system is indeed open to every website which needs to include a search facility to help clients or visitors to find the product or information they need.In fact this system could even help increasing the conversion rate by helping visitors find the products they are looking for and guiding them to the product. It can also improve usability and reduce support enquiries by allowing users to quickly help themselves... The business version comes with a pricetag attached: starting from 100$ per year to 30,000$ for the most advanced search engines with a high level of traffic.